7: Tapping Into the Maple Market & Surviving Shark Tank with SAP! Co-founders
03/06/18 • 49 min
In this episode, we dive into the beverage business, SAP!, with co-founders Chas Smith and Nikita Salmon. SAP! offers sparkling water that's flavored with maple and birch sap, straight from Chas and Nikita's home state of Vermont.
We discuss their upbringing in Vermont and how the maple industry has evolved. They share how they started the ag business and have scaled it through supply chain optimization, local and regional sales distribution, and marketing through social media. We could not stop asking questions and digging into how they've grown their business from nothing. Tune in!
In this episode, we dive into the beverage business, SAP!, with co-founders Chas Smith and Nikita Salmon. SAP! offers sparkling water that's flavored with maple and birch sap, straight from Chas and Nikita's home state of Vermont.
We discuss their upbringing in Vermont and how the maple industry has evolved. They share how they started the ag business and have scaled it through supply chain optimization, local and regional sales distribution, and marketing through social media. We could not stop asking questions and digging into how they've grown their business from nothing. Tune in!
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6: Organic Farmer Training & Community Building with Alli Cecchini
Launch Giveaway: Scope the details HERE
In episode 6, we talk with Alli Cecchini, Executive Director of First Generation Farmers, a non-profit organization dedicated to the education and training of the next-generation of organic farmers. Alli grew up on her family's asparagus farm and eventually came back and convinced her parents to let her use a half an acre for community farming.
That half acre turned into a massive community and education program, including school field trips and agritourism. Alli has since created the Urban Edge Sustainable Farming Program, a program which provides organic farmer training to first generation farmers passionate about agriculture. Alli shares her journey, what she’s learned, and why she is passionate about creating change.
Next Episode
8: Building an Ag Business Around Your Passion with CrossFit Games Athlete, Margaux Alvarez
Margaux Alvarez, a 5x CrossFit Games athlete, shares how she has built a successful wine business around her personal brand. We cover everything from how she grows her own grapes to the winemaking process to all of the regulatory challenges of the alcohol industry.
She has scaled her business by leveraging her personal brand as a CrossFit athlete and coach, focusing on direct-to-consumer sales and marketing. She connects with others by being honest about her story, while engaging well in her community. This is a great episode that everyone can learn from, no matter the sector of agriculture.
Connect with Margaux Instagram | YouTube
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