
296: Understanding Ranching and the Challenges of the Beef Industry with Cassidy Johnston
08/15/23 • 39 min
1 Listener
Cassidy Johnston grew up in a suburb of Denver but has now been ranching for over a decade. She serves in the gap between the ranch and the table to build relationships and form bold partnerships to answer the question, “Where does my food come from?”
Cassidy received her Bachelor of Arts in Environmental Studies from the University of Colorado Boulder. She was a student researcher at the Leeds School of Business Research Division, graduating early with honors. While there, she completed a thesis titled “Building a Rancher-Environmentalist Alliance to Protect Ranch Land Environments from Development,” and that paper was the proverbial spur in the flank that started her journey in the ranching industry.
She and her husband, Robert, have lived and worked on ranches in Montana, Colorado, and New Mexico and have three little boys. Besides being an agriculture consultant and speaker, she is a bull and semen rep, podcaster, book enthusiast, and collector of weird socks.
Links:- Cassidy on LinkedIn
- Cassidy on Instagram
- Cassidy's Website
- Rate & Review the NEW Spotify Feed
- Join the fitness challenge on Twitter
This episode is presented by DPH Biologicals. Learn more at DPHBio.com
Cassidy Johnston grew up in a suburb of Denver but has now been ranching for over a decade. She serves in the gap between the ranch and the table to build relationships and form bold partnerships to answer the question, “Where does my food come from?”
Cassidy received her Bachelor of Arts in Environmental Studies from the University of Colorado Boulder. She was a student researcher at the Leeds School of Business Research Division, graduating early with honors. While there, she completed a thesis titled “Building a Rancher-Environmentalist Alliance to Protect Ranch Land Environments from Development,” and that paper was the proverbial spur in the flank that started her journey in the ranching industry.
She and her husband, Robert, have lived and worked on ranches in Montana, Colorado, and New Mexico and have three little boys. Besides being an agriculture consultant and speaker, she is a bull and semen rep, podcaster, book enthusiast, and collector of weird socks.
Links:- Cassidy on LinkedIn
- Cassidy on Instagram
- Cassidy's Website
- Rate & Review the NEW Spotify Feed
- Join the fitness challenge on Twitter
This episode is presented by DPH Biologicals. Learn more at DPHBio.com
Previous Episode

295: Acquired - Finding Product Market Fit in AgTech with Alain Goubau, CEO of Combyne Ag
Alain Goubau is the CEO of Combyne Ag, which builds farmer-centric grain marketing management software.
Alain grew up on a mixed dairy and grain farm in Ontario, Canada. Prior to Combyne Ag, Alain led operations at 2 agtech and wind energy startups. He has also led various operational and strategy engagements within McKinsey & Company’s agri-business team. Earlier in his career, Alain was a field engineer and project manager with Air Liquide, building chemical plants across the globe.
Leveraging his background in agriculture, technology, engineering, and law, Alain is a passionate builder of teams and innovations at the intersection of agriculture, energy, and tech.
Combyne Ag unifies inventory, contract, delivery, and settlement record-keeping to inform pricing and contracting risks, inventory-to-cash conversion cycles, and operational planning. By providing up-to-date crop marketing positions and informing decision making, Combyne helps farmers and their crop marketing advisors optimize the value of every bushel of grain they market. Through its Combyne Connect software integration capabilities, Combyne is designed to neutrally connect into both on-farm apps and grain buyer software systems. Using this same technology stack, Combyne also acts as a digital link between on-farm and off-farm data records, enabling biofuel, animal feed, and food supply chains to track grain quality and sustainability related attributes from farm to processing.
Combyne Ag was recently acquired by Bayer Crop Science’s Digital Farming Solutions and continues to operate as an independent business unit.
Links: Sponsor:This episode is presented by DPH Biologicals. Learn more at DPHBio.com
Next Episode

297: An AgTech Marketing Masterclass with Dan Schultz
Dan Schultz is an agribusiness psychotherapist that helps agtech companies design their category and commercialize products differently.
Links:- Dan on LinkedIn
- Schultz Collaborative
- Rate & Review the NEW Spotify Feed
- Join the fitness challenge on Twitter
This episode is presented by DPH Biologicals. Learn more at DPHBio.com
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/the-modern-acre-37114/296-understanding-ranching-and-the-challenges-of-the-beef-industry-wit-32431804"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to 296: understanding ranching and the challenges of the beef industry with cassidy johnston on goodpods" style="width: 225px" /> </a>
Copy