Media training lessons from an interview that didn’t happen

Laura Kuenssberg’s cancelled interview with former Prime Minister Boris Johnson continues to gain lots of attention.

What would have been a high-profile interview was canned after she accidentally sent him her briefing notes.

The political journalist had been due to speak to him about his memoirs – called Unleashed - but posted on X that the “frustrating” gaffe “obviously means it’s not right for the interview to go ahead.”

And the error reminds us of a question we are often asked during our media training sessions.

Media First are media and communications training specialists with more than 35 years of experience. We have a team of trainers, each with decades of experience working as journalists, presenters, communications coaches and media trainers.