The Martell Method w/ Dan Martell

Exclusive Download: Dream 100 - Learn How to Identify The 100 People That Will Transform Your Life - https://bit.ly/2KepM4z -- If you want to start a new SaaS business in 2021 without tearing your hair out, my advice is: Find a co-founder. You shouldn’t have to do it all on your own... and it’s better that you don’t. Finding the right co-founder means having someone who will work just as hard as you, can do the things you can’t, and gives your business a fighting chance in the market. If you’re a non-technical founder, that could mean finding someone technical. You grow the business, they build the product. Or if you are a technical founder, then it means finding someone that can help you assemble a world-class team and market your product effortlessly while you write the code. But picking the wrong co-founder spells D-I-S-A-S-T-E-R. You end up losing a big slice of the most valuable asset in your business: Equity. Don’t ever, EVER, EVER give equity to the wrong co-founder. So how do you find the right co-founder? How do you track them down and get them interested? How do you negotiate a fair equity split? I’ve got you covered. This week’s video is the 5-steps to finding the perfect co-founder for your startup. We’re going to break this down logically and uncover:

What to look for in a co-founder

Where to find a technical co-founder

How to know they are right for you

What to say on your first introduction

How to discuss equity

The safest way to split equity fairly

Every SaaS company I’ve launched has been with co-founders. I even launched Spheric with a co-founding team of 4. Could I have launched my businesses entirely on my own? Maybe. But growth would have been slower, I’d have torn my hair out, and my family life would have suffered. I like working with people... and my businesses are better for it. Yours can be too. Check out the video here and drop me a comment if you have any questions. -- Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter @danmartell for tweets that are actually awesome. + Instagram (behind the scenes): http://instagram.com/danmartell + Facebook (live trainings + Q&A): http://FB.com/DanMartell + Twitter (what I'm reading): http://twitter.com/danmartell -- Exclusive Download: Dream 100 - Learn How to Identify The 100 People That Will Transform Your Life - https://bit.ly/2KepM4z

Exclusive Download: Precision Scorecard™ - Keep Your Leadership Team Focused & Accountable To Growth - https://bit.ly/32l5jkC 

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I believe that great SaaS founders stay ahead of the curve.

They’re the trendsetters, not the trend-followers, willing to try something new that makes waves in the market.

The problem is that I’ve encountered many cutting edge SaaS businesses whose marketing efforts are too far behind the times.

They innovate in software, but hedge their bets in marketing.

Then when a new marketing strategy gains momentum, these businesses are left scrambling to catch up to their competitors that have since overtaken them.

Innovators get the lion’s share of the growth.

That’s why I believe that you need to siphon off a portion of your marketing budget for more cutting edge strategies that have the potential for HUGE returns on investment.

But what strategies?

I got you covered :)

I coach hundreds of SaaS founders to help them grow and scale their businesses with innovative new strategies. 

I get to see behind-the-scenes which marketing strategies are working and which aren’t.

Based on what I’ve observed first-hand, here are 3 powerful marketing strategies that are rarely used in SaaS but have created high ROI in 2020 and will continue to in 2021.

If you were to apply all 3 marketing strategies, then you would have:

- Higher customer retention rates - A system that funds your marketing costs - A way to leverage volunteer communities - Direct access to your perfect fit customers - Authority in your niche - A platform to showcase your best customers - A system for 1-on-1s with potential B2B clients

I’ll keep an ear out in my networks for any other scalable, high ROI marketing strategies that are working.

If I find more, I’ll send them to your inbox. 

But for now, I know these 3 marketing strategies work because I’ve seen it first-hand with my clients.

Have you tried any? Are you concerned it won’t work for you?

Let me know in the comments, I’ll do my best to help.

-- Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter @danmartell for tweets that are actually awesome. + Instagram (behind the scenes): http://instagram.com/danmartell + Facebook (live trainings + Q&A): http://FB.com/DanMartell + Twitter (what I'm reading): http://twitter.com/danmartell 

Exclusive Download: Precision Scorecard™ - Keep Your Leadership Team Focused & Accountable To Growth - https://bit.ly/32l5jkC 

Exclusive Resource:  Precision Scorecard™ - Keep Your Leadership Team Focused & Accountable To Growth - https://bit.ly/3jm3PMv 

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When I was 29 years old, I was pitching to investors for funding. 

I’d breezed through my pitch deck, million-dollar smile on my face despite my shaky nerves when they asked:

“What’s your CAC?”

‘Yeeeah! I got this’, I thought to myself.

CAC stands for ‘Customer Acquisition Cost’ and I had done the math. Smugly, I dropped an impressive number.

The investor’s eye’s lit up.

“Really? Wow!... But is that your Fully Loaded CAC?”

The room went so quiet you would hear a pin drop.

My jaw hung open, and I still cringe when I think of the dumbfounded deer-in-the-headlights look on my face.

All I could think was, "What the heck does fully loaded mean?”

I made a fool of myself that day.

Today I’m going to show you how to calculate your Customer Acquisition Cost - fully loaded - in just 3 easy steps so you never look like a fool in front of anyone.

If you want to make investors drool over a stake in your company, then you’ve got to know your numbers.

See, investors want to avoid risk at ALL costs.

They’ll pass on a promising business if the founder doesn’t know the right numbers. 

Numbers don’t lie, and neither does your fully loaded CAC. This is a quick dose of metrics-math. Check out the video here and don’t forget to subscribe to my YouTube channel while you’re there. -- Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter @danmartell for tweets that are actually awesome. + Instagram (behind the scenes): http://instagram.com/danmartell + Facebook (live trainings + Q&A): http://FB.com/DanMartell + Twitter (what I'm reading): http://twitter.com/danmartell Exclusive Resource: Precision Scorecard™ - Keep Your Leadership Team Focused & Accountable To Growth - https://bit.ly/3jm3PMv 

Exclusive Resource: Dream 100 – Learn How to Identify The 100 People That Will Transform Your Life - https://bit.ly/2T8CwL2

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Have you ever wanted to cut a toxic person out of your life before?

It’s a more common feeling than you think.

Maybe there’s an old high school friend, a buddy from college, a distant relative… Whoever it is, you know in your gut that this person is toxic and brings negative energy to most conversations.

The question is:

Is it ok to cut them out of your life?

I think it is.

Negative influences can distort your self-belief and cause you to lose faith in your pursuit of a better life. It’s important to do something about those damaging relationships.

But there is a right way to cut people out. 

(Don’t be an @sshole!)

The more you grow and change, the more you realize that some people you know just don’t support your growth.

Here’s how to cut people out of your life and move towards building a network of positive people without feeling guilty.

Maybe this is a topic that makes you feel uncomfortable, but remember this: I went to rehab when I was 17 years old.

I was the toxic kid that other people needed to cut off. 

And I knew it.

A big part of my rehabilitation was to cut myself off from other negative people and build a supportive network of positivity while learning to be a positive influence on others too.

It made my growth possible.

If you want to grow, I believe you need to take a ‘friendventory’ and think carefully about your network.

If you do it the right way, it is not selfish.

It could be exactly what you need right now. Don’t you think?

Would love to hear your thoughts in the comments.

-- Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter @danmartell for tweets that are actually awesome. + Instagram (behind the scenes): http://instagram.com/danmartell + Facebook (live trainings + Q&A): http://FB.com/DanMartell + Twitter (what I'm reading): http://twitter.com/danmartell Exclusive Resource: Dream 100 – Learn How to Identify The 100 People That Will Transform Your Life - https://bit.ly/2T8CwL2 

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When kids come up to me in any of my supercars...

They always ask me the same question.

"What do you do?"

My answer is always the same.

"It's not about what I do, it's about what I don't do"

In this video, i’m going to break down the 7 things I quit...

To be able to go from broke to a multi-millionaire.

So hopefully you can start applying some of these into your life.

IG: @danmartell

X: @danmartell