The Marketing Kranks Episode 6: Attribution, revenue alignment and other lessons learned

04/21/17 • 32 min

The Marketing Kranks are back after a busy start to the year. Tune in to hear Robert & Brian talk about what they've been up to, how clients are dealing with performance measurement, attribution, sales development and many other topics.

Previous Episode

The Marketing Kranks Episode 5: Show Me The Money! (aka How Do I Build A Marketing Budget?)

Episode 5 of The Marketing Kranks tackles the topic of marketing budgets, how you can approach the budgeting process, and ways to use the budget as a day-to-day guide vs. just a once a year planning exercise. Downloads & resources referenced in this podcast available on www.heinzmarketing.com Thanks to Kevin Macleod for "Slow Burn" intro/exit tunes! freemusicarchive.org/music/Kevin_Ma...pler/Slow_Burn

Next Episode

The Marketing Kranks Episode 7: Content does drive revenue...and here's how to prove it

In this episode, Brian and Robert talk through Brian's current Marketing Performance Management work, how he is using platforms like Bizible to provide previously unavailable insight into where and how content impacts customer acquisition and the 4 pieces of a content attribution framework all of which unify around a content-centric view of the buying journey. Yes, that's a lot...and makes this episode a must listen!