A Helping Hand with Chris Craft

In the world of digital marketing, content providers have something of a mixed reputation. On the one hand, real estate agents are struggling to find the time and the know-how to create great content that attracts prospects online. On the other hand, content providers are often dismissed as little more than “content mills,” promising front-page placement while churning out low-quality blog posts and articles. But Chris Craft begs to differ. As founder of Atlanta-based Nao Media, Chris has built a successful and ethical company that delivers high-quality, search-optimized content to real estate agents and other small businesses owners. In this interview, Chris takes us inside Nao Media’s content creation process, and offers some valuable strategies to help real estate professionals get more mileage out of their marketing.