The Marketing Counts Digital and Social Media Marketing Podcast

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Quality content is crucial for success in online marketing, as highlighted in the podcast episode featuring hosts Paul Counts and Shreya Banerjee of Marketing Counts. They discussed Google's recent update targeting spammy and low-quality content, emphasizing the need to provide valuable and high-quality content to users. The hosts stressed the importance of businesses focusing on creating content that showcases expertise, experience, authority, and trust (E-E-A-T) to rank higher in search results and maintain a positive online presence.
The episode also highlights the pitfalls of relying solely on AI-generated content without incorporating human expertise and experience. The hosts cautioned against this practice, as Google's algorithms increasingly detect and penalize such content. They outlined a detailed process for creating quality content, which includes utilizing AI tools like ChatGPT, QuillBot, Jasper, and Grammarly Pro in tandem to enhance readability and uniqueness.
Moreover, the hosts delved into the future implications of Google's update on platforms such as Instagram, YouTube, Reddit, and Quora. They predicted a crackdown on AI-generated content across these platforms, underscoring the necessity of genuine, human-created content to deliver value to users. The episode emphasized the importance of engaging with the audience through easily digestible, informative, and captivating content.
The episode reiterated that quality content is paramount for sustained success in online marketing. By prioritizing creating valuable, unique, and engaging content that demonstrates expertise and authority, businesses can cultivate trust with their audience, boost search engine rankings, and drive enduring growth in the digital realm.
While AI marketing tools can significantly aid in content creation, as discussed in the podcast episode, infusing human expertise and experience into the content is crucial. The hosts stressed the importance of incorporating expertise, experience, authority, and trust into the content to make it more relatable, valuable, and unique. Adding personal experiences, customer testimonials, industry statistics, or other forms of expertise makes the content more authentic and engaging for the audience.
Want to work with us? Visit us online at www.marketingcounts.com to grow your brand online.
[00:01:16] Google's latest update on content.

[00:05:28] The easy button is gone.

[00:07:25] Private Label Rights resurgence.

[00:09:54] Quality in Business and Content.

[00:13:34] Sus marketing agency and principles.

[00:16:35] Writing for Lower Grade Levels.

[00:19:26] AI Content Detectors.

[00:22:57] AI-generated captions impact future.

[00:25:13] Content creation with Swell AI.

[00:29:19] Impact on social platforms.

[00:31:46] Quality content withstands changing trends.

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We are sick and tired of the unethical digital marketing agencies and their unethical practices! You are about to discover the real truth behind 5 myths that many digital marketing agencies do not want you to know! The answers may shock you, but we believe an educated consumer (business owners) is the best consumer!
Listen to this episode and learn these things:
- What one red flag to watch out for to ensure you do not hire an insecure digital marketing agency!
- The biggest lies you are being told by marketing agencies!
- Other agency owners have told us we are out of our minds for doing this one thing, but we do it anyways BECAUSE that is right for our clients!
- How agencies are setting you up to fail long term, and they don't care one bit!
- We are calling out the unethical business practices of other marketing agencies and fighting back, for you!
- What you should insist on with the setup of your ads!
- The one service marketing agencies charge monthly for, but you should only pay a one-time for it!
- You own your business! Quit giving up control to unethical agencies!
- What you should never, ever do with a social media assistant or manager!
Learn about all of this and more! We jump on and off our soapboxes numerous times, but we are fighting for you by empowering you with the knowledge you need to effectively hire the correct marketing agency.
Listen closely because one tip in this episode can save you literally thousands of dollars worth of wasted marketing dollars, or cost you with wasted time and lost opportunity.
If you need anything you can visit us online at www.MarketingCounts.com.

Download Our Free One Page Marketing Plan Here
Follow Shreya Banerjee On Instagram
Follow Paul Counts On Instagram
Join Our Marketing Counts Club

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In episode 4 we discuss the benefits and drawbacks of paid traffic versus free traffic! Which one should you be using and why? Shreya shares one free traffic method that may be actually costing you more than you realize! Listen to find out what it is!

Download Our Free One Page Marketing Plan Here
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Special guest Thomas McMahon from Clickbank joins us to discuss a "whole new world" of marketing possibilities for your business! Discover how you can reach a new audience, generate a new income stream, establish your credibility, and think outside-the-box to achieve your business goals.
Clickbank offers a unique all-in-one payment processing solution for you to venture into the world of marketing through information products, software, and digital media.
You will also learn more about our 3 pillars including the foundation, traffic, and engagement, and how Clickbank checks all those boxes.
To accelerate your business growth get in touch with us at www.MarketingCounts.com.

Download Our Free One Page Marketing Plan Here
Follow Shreya Banerjee On Instagram
Follow Paul Counts On Instagram
Join Our Marketing Counts Club

Send us a text

Special Guest Tom Woods from the Tom Woods Show Podcast to discuss the power of email marketing!
Tom reveals some amazing email marketing tips including how he works everyday life into his email copy to engage with his following like none other!
When you listen to this episode you will discover:

• How to sell without selling.
• How to creatively sell to your audience.
• How to boost conversions.
• The power of being you in your emails!
• Why following your passion in business can be a bad thing!
• Why testing counts!
• The ugliest landing page ever!
• Plus much more!

After listening to this you will be ready to start extracting more sales from your email list! Unleash the power of email marketing today!
For more information on us visit www.MarketingCounts.com.

Download Our Free One Page Marketing Plan Here
Follow Shreya Banerjee On Instagram
Follow Paul Counts On Instagram
Join Our Marketing Counts Club