Dr Javed: How To Pivot And Maintain Business Morale During A Crisis (Ep. 19)

The epitome of a boss babe, Dr Javed is a board certified Podiatrist practicing in the heart of Silicon Valley, is the founder of a medical group that treats all foot and ankle conditions and has treated patients ranging from professional athletes and tech executives to busy parents.    

After 10 years researching shoes and orthotics for the best “non-orthopedic” solutions, Dr Javed discovered a gap in the designer footwear industry. That’s when she took her patient care to the next level and partnered with artisans in Italy to create a luxury heel line that incorporates medical technology.  EMAR shoes were available for preorder only weeks before COVID-19 brought global supply chains to screeching halt. 

In this episode Dr Javed and I talk about how she pivoted her marketing strategies when she learned her Italian manufacturers had stopped production and what we can do to maintain morale during these unprecedented times.