S2 Ep4: A personal reflection on what creative success means with Nerida Hansen

Nerida Hansen, is an Australian pattern and fabric guru based in Victoria, Australia and first embarked on a career in textiles in 2008 with her own sporting label for men and women. Followed by a two-year stint as a junior buyer of licensed bedding for a major retailer. In this role she was introduced to manufacturers in South Korea and India and as a result unleashed her passion for licensing, design and fabrics.
It was during this time that she pitched her idea to support independent artists and designers to a big name store, but they were not interested. Believing in herself and her vision, Nerida left her job and started representing emerging artists. She turned her dream into a reality and launched her first collection of digitally printed fabrics back in 2017. Nerida Hansen Fabrics was born and it was a sell out!
That does not mean it was an overnight success. Slowly, Nerida has built her team of designers, some are longstanding whilst others are fresh and up and coming.
Fast-forward to today where she is at her best in the textiles market and building a stand-alone business. Nerida continues to work closely with local and international illustrators and surface art designers to support, license and represent, whilst ensuring they are the right fit and look for her brand.

At the age of 48, she was diagnosed with ADHD. Not allowing that to slow her down she is in the process of developing and preparing to launch a world first surface art-sourcing platform called Patternfield App revolutionising the way buyers and artists work with each other. It is the first platform to connect artists and designers with art buyers around the world.

Episode 4 includes:

· Finding optimism and joy in nurturing creative talent

· Knowing the market and selling your work to the right clients

· Discovering your uniqueness

· Revolutionising the way buyers and artists connect

· Defining a successful business when faced with adversity

· Recognising your success metrics and balance between work and life.