S2 Ep2: Developing your creative offering and adapting to change with Paul Turk, Director of Cinnamon Joe Studio and Blue Print Shows

As Sales Director for Cinnamon Joe Studio,Paul spent around 8 years exhibiting at shows like PV in Paris, Heimtextil in Frankfurt, and Surtex in New York. Over the years he noticed a decline in numbers attending these big trade shows, but the yearly rising costs to exhibit. In May 2014 the feeling was there was definitely a need for change and that made up Paul’s mind to do something about it. However, being based in Northern Ireland, it was always going to be a challenge organising a new Surface Design Print show. Que finding the right venue and organising furniture, lighting, sound and wi-fi in a big city like New York. Paul said “None of us knew what to expect, would anyone turn up? But much to our surprise we had a busy three days and it felt like the time flew by, and Blue Print was born”.

Blue Print brings together a fantastic collection of studios and designers that are producing a print show by themselves for their clients. The boutique type feel of the show, and the fun friendly atmosphere has been maintained even though the number of Exhibitors has grown year by year.

Episode 2 includes:

· Recognising the need for change and how to get your plan moving

· The world of trade shows - a walk-through of what to expect

· Knowing when the time is right for you to make the investment to exhibit

· The birth of the virtual show and it’s place in the future

· How to be proactive and not pushy in getting your work in-front of Buyers and Art Directors

· Finding your place in the design industry and the market for your work