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The Magic of Songwriting with Francesca de Valence - Power Up Your Digital Marketing and Make the Most of Release Day with Viv Mellish

Power Up Your Digital Marketing and Make the Most of Release Day with Viv Mellish

The Magic of Songwriting with Francesca de Valence

11/29/23 • 39 min

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Viv Mellish, founding partner from GYROstream, shares how independent artists can best use their digital distribution service and power up their digital marketing game to make the most of release day and reach as many people as possible.
Viv mentions Every Noise At Once as a tool to help you get clear on your genre.
Want Professional Development mentorship to guide and support you to release your songs to the world? Find out more about Level Up Club here.

Find out more and contact us at I Heart Songwriting Club & Francesca de Valence.
About Viv Mellish:
Viv Mellish is a founding partner and CMO at independent, Queensland-based digital music distribution and artist services companies, GYROstream and DistroDirect. Viv oversees GYROstream and DistroDirect's global marketing and A&R strategy as well as the wider artist promotions team across DSPs, PR and Digital Marketing. Viv has previously held marketing, communications and PR roles in a range of sectors including music, the Commonwealth Games, politics, theatre and film. She is also on the board of QMusic, Queensland’s peak music industry body which also oversees events such as the QMAs and BIGSOUND. Contact Gyrostream here.

Timestamp:
2.00 - What a music distribution company does and how to get your music onto streaming sites
9.00 - Metadata, DSP backends and choosing your genre
13:30 - Your release checklist
18:00 - How a pre-save campaign can impact release day
26.25 - Paid digital advertising - when and when not to use it
29:50 - Release day and post release campaign insights

Get your creativity, confidence, and songwriting output flowing. Join The Club and receive the support and structure to write 10 songs in 10 weeks and get feedback from a private peer community. This is THE essential writing practice that has changed the careers and lives of 1000s of songwriters worldwide.

Just getting started on your songwriting journey and need more hands-on support? Establish a firm foundation and develop your musical and lyric skills with our Beginner Songwriting Courses. They are the perfect place to begin and cover everything you need to know to write your first songs. You’ll receive lessons from Francesca directly!

Don’t struggle to write your next album - write an album a year with ease! Watch our Free Songwriting Masterclass.

Want more for your songwriting but don’t know where to go from here? Take the I Heart Songwriting Club Quiz to discover your next steps and inspire your way to writing better songs.

Get songwriting insights from I Heart Songwriting Club:

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Be inspired by Francesca on socials:

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Theme song: “Put One Foot In Front Of The Other One” music and lyrics by Francesca de Valence

If you love this episode, please subscribe, leave a review and tell everyone you know about The Magic of Songwriting.

Thank you for joining us.

11/29/23 • 39 min

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