The Luxury Travel Marketer

The next episode in our 3-episode mini-series covers the yachting and private aviation industry. Learn all about what some of the common issues are that yachting and private aviation charter companies are facing in today's market.

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Big Data = Big Words. But what is it? How do you use it? Where do you collect it? And what is the use in the context of marketing to affluent travelers? Tune in to get a primer on big data for luxury travel!

Good online marketing is nothing without good data. But how and what kind of data should you collect if you want to measure and optimize your luxury marketing funnel?

Omnichannel media buying is a complex but powerful way of looking at paid advertising to drive fresh high-net-worth leads or direct bookings for 5 star properties. In this episode we dive deep into why omnichannel is different and much more complex than just simply running PPC ads on Google or Meta.
We also cover what the requirements are if you want to use this approach in your business and which boxes you should tick first to get the full benefit of this 360 degree approach.
Last but not least, we give you a step-by-step process on how to go about planning your first multi-channel campaign and how you can use agency services to make the work easier, faster and more efficient.

If you are still thinking that digital marketing consists of just having a pretty homepage, doing a little bit of SEO, social media and maybe dabbling in Google Ads, think again! The field of digital marketing has evolved and if you want to generate high-net-worth leads and bookings for your business, you better get up to speed!