11: Crafting the Perfect Headline

07/18/17 • 29 min

Be honest, how many times have you sat down after writing a beautiful piece of content and had no idea what the headline or title should be? Raise your hands. I see you. Nothing to be ashamed of.

If you have spent all of this time and effort into putting together this incredible content, don’t you want to make sure people read it? The headline is the first thing people interact with, so it has to be good.

In today’s blog, Jason and Zack give you advice on how to draft the perfect headline. Through the assistance of a few blog articles, the guys give you some practicals tips and some helpful resources from CoSchedule and Smart Blogger. We know after this podcast, you will feel empowered to get the most eyes on your content.

Enjoy!

Show Notes

2:03 The CoSchedule blog by Garrett Moon we refer to for most of the podcast can be found here.
2:45 Dr. Hakim did a study on the roots of certain languages. His research found that the sound tones were creating the same emotional response across several languages.
5:13
The second article from SmartBlogger can be found here.
7:02 Make sure you balance out your headlines to invoke positive and negative emotions. The key is to continue to get clicks with an emotional response.
10:12 Run things by your friends, family, or coworkers just like Zack does.
11:35 Here is a link to the CoSchedule Headline Analyzer. Sign up for free. Enjoy.
13:03 Jason gives a breakdown on how to use the CoSchedule Headline Analyzer and how to read the results.
16:52 – 25:05 The guys put a few headlines from the news into the analyzer to see how it stacks up.
20:55 Seinfeld reference about George and the guy getting trapped in an ATM.
25:40 Brian Dean from Backlinko’s article referenced by Jason.

Be honest, how many times have you sat down after writing a beautiful piece of content and had no idea what the headline or title should be? Raise your hands. I see you. Nothing to be ashamed of.

Enjoy!

Show Notes

2:03 The CoSchedule blog by Garrett Moon we refer to for most of the podcast can be found here.
2:45 Dr. Hakim did a study on the roots of certain languages. His research found that the sound tones were creating the same emotional response across several languages.
5:13
The second article from SmartBlogger can be found here.
7:02 Make sure you balance out your headlines to invoke positive and negative emotions. The key is to continue to get clicks with an emotional response.
10:12 Run things by your friends, family, or coworkers just like Zack does.
11:35 Here is a link to the CoSchedule Headline Analyzer. Sign up for free. Enjoy.
13:03 Jason gives a breakdown on how to use the CoSchedule Headline Analyzer and how to read the results.
16:52 – 25:05 The guys put a few headlines from the news into the analyzer to see how it stacks up.
20:55 Seinfeld reference about George and the guy getting trapped in an ATM.
25:40 Brian Dean from Backlinko’s article referenced by Jason.

Previous Episode

10: Great Social Media Management Apps

Social media is one of those things that in order to constantly keep your audience engaged, you most post often and monitor what others are posting on your channels. Because of that demand, a good social media manager often finds themselves managing most of their social channels straight from a phone.

In today’s podcast, the guys talk about some of their favorite social media management apps. Being able to manage your social media directly on your phone is super helpful, but without the proper apps, it can be very frustrating. Hopefully, by the end of the podcast, you will have an arsenal of apps to help you achieve your social media goals on the go.

So go ahead and open your app store and feel free to download the apps as they discuss them. Let us know if you have any other apps you use that we didn’t mention. Tweet us so we can include those in future episodes.

Cheers!

Show Notes

3:05 Manage multiple pages with Facebook Pages.
3:40 In order to manage business accounts or multiple accounts, you MUST have your own personal account. Seems like a no brainer, but you would be surprised.
4:45
Instagram is great for sharing photos. Zack LOVES him some Instagram. Feel free to follow Jason and Zack.
6:24 You must have the Facebooks Ads app. This allows you to see, manage, and analyze all your Facebook ads.
7:00 Then there is Twitter. Make sure if you are managing more than one Twitter account, that you log out of one before logging in to another.
8:30 Shout out to Neil Patel and Eric Siu.
8:40 HootSuite allows you to post on multiple channels all at once.
10:25 Buffer allows you to also connect your LinkedIn and Pinterest account(s).
11:35 SproutSocial will also help you schedule your social media posts as well.
12:20 CrowdFire helps your expand your Twitter reach by populating articles for you to share that are related to your field.
13:40 DrumUp is very similar to CrowdFire. Just your personal preference.
18:00
VSCO is great for photo editing and capturing photos. Loaded with nice presets and has a community component.
19:33 Shout out to Local Republic. Great food. Great atmosphere. Check it out if you are in the Atlanta area.
19:56 Snapseed is great for adding text to your images with pre-made templates for you to customize.
20:28 Over is similar to Snapseed with adding text and images over your images.
21:05 Retouch is good for taking something out of a photo or touching up blemishes on your face.
21:45 Lightroom mobile app is great for editing photos from your computer or your phone on the go. Great for photographers.
22:34 Zack uses iMovie and Splice for video editing on the go.
24:12 GIF maker is great for creating GIF’s on the go.
25:17 GIF maker is great for creating GIF’s on the go.
Feedly and Pocket both allow you save blogs and articles you want to come back too. Feedly actually will manage your RSS feed for you. So you only have to check one place.

Next Episode

12: 5 Tips for Better Conversions

While attending Digital Summit in Atlanta, Jason and Zack had the wonderful privilege of meeting our guest today: Brian Massey. Brian is the Founder and Conversion Scientist over at Conversion Sciences. Conversion Sciences is a growth optimization agency specializing in increasing conversion rate, average transaction value, and digital marketing ROI.

Brian’s specialty, if you haven’t guessed it already is researching how your company can see more conversions on your website. Through thoughtful A/B testing and sometimes just basic trial and error, you too can see results on your website.

It sounds simple enough, but throughout this conversation, you will see that so many people miss some basic elements on their website that are keeping them from conversions. Brian gives you tips on what you should be doing now to start seeing more conversions instantly.

Enjoy!

Show Notes

2:30 Brian shows off his experience and knowledge in the space with a back story of where he comes from and what Conversion Sciences does.
5:58 The first thing we are doing wrong is waiting until after we launch something to start optimizing.
8:15
Use surveys to gather data on your website and your clients before you start designing. We have used SurveyMonkey in the past. Check them out.
8:40 If you don’t have a list of people to send a survey to, you can use Verify or UsabilityHub.
12:56 The second thing we want to do is make sure we are answering our visitors’ questions, but we want to make sure we aren’t giving them too much that they don’t convert.
16:36 The third thing we need to start doing is making sure you have great images on your website. People can usually tell when they are seeing stock photos.
26:42 The fourth thing we need to be doing is hiring outside copywriters for your site.
30:18 The fifth and final thing we need to do is learning analytics. Not just have it set up on your website, but know what you are looking at.