
Recruiting and Retaining Top Performers in Logistics with Charlie Saffro
06/10/24 • 40 min
Charlie Saffro and Joe Lynch discuss recruiting and retaining top performers in logistics. Charlie is Founder and CEO of CS Recruiting, a recruitment company that specializes in the logistics, transportation, and supply chain verticals.
About Charlie SaffroCharlie Saffro is a recruiting and retention expert, a female entrepreneur, and a TEDx speaker with a passion for sharing ideas around human leadership, talent acquisition and retention, employee engagement, and company culture. Charlie founded a third party recruiting firm in 2010 with the goal of connecting employers and professionals within the Transportation, Logistics, and Supply Chain industry. Today, as the CEO of CS Recruiting, Charlie leads a thriving organization and a talented team of professional career matchmakers. She is dedicated to helping leaders of all industries prioritize employee-focused cultures. Charlie is an established thought leader and offers personalized coaching, team workshops, and keynotes to share her perspective as both a recruiter and a company leader.
About CS RecruitingCS Recruiting focuses on recruitment and talent advisory within the Logistics, Transportation and Supply chain Industry. We partner with clients across North America to help them identify the most qualified candidates for their niche hiring needs. Our client base consists of 3PLs, Asset Providers, Shippers (Manufacturers/Distributors) and companies that offer a technology platform, equipment solution or consulting services. We pride ourselves on our industry expertise, competitive market knowledge and network of talent to support searches for positions of all levels and functions that influence the Supply Chain. CS Recruiting’s goal is to partner with clients and candidates to develop long lasting relationships and make appropriate and time sensitive career matches.
Key Takeaways: Recruiting and Retaining Top Performers in Logistics- Gain insights into recruiting and retaining top talent in the logistics, transportation, and supply chain industries.
- Learn about the importance of company culture and empowering employees to drive business success.
- Discover how showing vulnerability and humanizing the recruiting process can resonate with clients and team members.
- Understand the challenges job seekers face in the current employer's market and how to overcome them.
- Explore how career setbacks and failures can lead to finding the right fit and achieving success.
- Receive advice on applying for jobs, understanding market demands, and building relationships through networking.
(00:00:00) Recruiting and Retaining Top Performers in Logistics
(00:01:05) Navigating Logistics Recruitment with Expert Insights
(00:03:44) Empowering Employees Leads to Business Success
(00:08:56) Vulnerability in Leadership and Recruiting
(00:11:22) Navigating a Challenging Job Market
(00:14:06) Overcoming Career Setbacks and Finding Success
(00:16:55) Seeking Jobs: Advice for Challenging Times
(00:18:13) Navigating the Current Job Market Challenges
(00:21:27) Sales Roles in High Demand
(00:23:10) Outsourcing: Pros, Cons, and Effective Strategies
(00:28:42) Cultivating Culture in Challenging Times
(00:35:59) Changing Work Culture and Priorities
(00:36:38) Recruiting and Retaining Top Logistics Talent
(00:37:31) Treating Employees Like Humans
(00:38:38) Navigating Conferences and Recruitment Strategies
Learn More About Recruiting and Retaining Top Performers in Logistics Episode Sponsor: RevenovaCharlie Saffro and Joe Lynch discuss recruiting and retaining top performers in logistics. Charlie is Founder and CEO of CS Recruiting, a recruitment company that specializes in the logistics, transportation, and supply chain verticals.
About Charlie SaffroCharlie Saffro is a recruiting and retention expert, a female entrepreneur, and a TEDx speaker with a passion for sharing ideas around human leadership, talent acquisition and retention, employee engagement, and company culture. Charlie founded a third party recruiting firm in 2010 with the goal of connecting employers and professionals within the Transportation, Logistics, and Supply Chain industry. Today, as the CEO of CS Recruiting, Charlie leads a thriving organization and a talented team of professional career matchmakers. She is dedicated to helping leaders of all industries prioritize employee-focused cultures. Charlie is an established thought leader and offers personalized coaching, team workshops, and keynotes to share her perspective as both a recruiter and a company leader.
About CS RecruitingCS Recruiting focuses on recruitment and talent advisory within the Logistics, Transportation and Supply chain Industry. We partner with clients across North America to help them identify the most qualified candidates for their niche hiring needs. Our client base consists of 3PLs, Asset Providers, Shippers (Manufacturers/Distributors) and companies that offer a technology platform, equipment solution or consulting services. We pride ourselves on our industry expertise, competitive market knowledge and network of talent to support searches for positions of all levels and functions that influence the Supply Chain. CS Recruiting’s goal is to partner with clients and candidates to develop long lasting relationships and make appropriate and time sensitive career matches.
Key Takeaways: Recruiting and Retaining Top Performers in Logistics- Gain insights into recruiting and retaining top talent in the logistics, transportation, and supply chain industries.
- Learn about the importance of company culture and empowering employees to drive business success.
- Discover how showing vulnerability and humanizing the recruiting process can resonate with clients and team members.
- Understand the challenges job seekers face in the current employer's market and how to overcome them.
- Explore how career setbacks and failures can lead to finding the right fit and achieving success.
- Receive advice on applying for jobs, understanding market demands, and building relationships through networking.
(00:00:00) Recruiting and Retaining Top Performers in Logistics
(00:01:05) Navigating Logistics Recruitment with Expert Insights
(00:03:44) Empowering Employees Leads to Business Success
(00:08:56) Vulnerability in Leadership and Recruiting
(00:11:22) Navigating a Challenging Job Market
(00:14:06) Overcoming Career Setbacks and Finding Success
(00:16:55) Seeking Jobs: Advice for Challenging Times
(00:18:13) Navigating the Current Job Market Challenges
(00:21:27) Sales Roles in High Demand
(00:23:10) Outsourcing: Pros, Cons, and Effective Strategies
(00:28:42) Cultivating Culture in Challenging Times
(00:35:59) Changing Work Culture and Priorities
(00:36:38) Recruiting and Retaining Top Logistics Talent
(00:37:31) Treating Employees Like Humans
(00:38:38) Navigating Conferences and Recruitment Strategies
Learn More About Recruiting and Retaining Top Performers in Logistics Episode Sponsor: RevenovaPrevious Episode

Beyond the Yard: How Velostics Streamlines Scheduling with Gaurav Khandelwal
Gaurav Khandelwal and Joe Lynch discuss beyond the yard - how Velostics streamlines scheduling. Gaurav is the Founder and CEO of Velostics, a company on a mission to revolutionize the logistics landscape.
Summary: Beyond the Yard: How Velostics Streamlines SchedulingIn this podcast, Gaurav Khandelwal, CEO of Velostics, discusses how their cloud-based logistics software automates scheduling and streamlines processes for shippers, carriers, and logistics providers. Velostics aims to eliminate manual scheduling, reduce friction in the handoff process, and provide user-friendly tools for better decision-making. Khandelwal shares his journey from India to starting a logistics technology company in the US and emphasizes the importance of enterprise software being as easy to use as consumer apps. The podcast explores how Velostics integrates with existing systems, caters to various customers, and simplifies driver communication using text-based systems and QR codes. Khandelwal also discusses the significance of driver efficiency, cost optimization through automation, and the potential impact of a four-day workweek on scheduling. The podcast delves into the substantial costs of detention, the benefits of benchmarking and scorecarding, and the potential of generative AI in improving logistics operations. Velostics' quick implementation process and yard management solution are also highlighted, along with the importance of reducing turn times and improving handoffs in the industry.
#LogisticsAutomation
#SupplyChainOptimization
#YardManagementSolutions
About Gaurav KhandelwalGaurav Khandelwal is the Founder and CEO of ChaiOne and Velostics, discovered his entrepreneurial spirit from his father, a tea blender in India. Inspired by his father’s journey, Gaurav pursued higher education in the U.S. and later worked in business transformation at a consulting firm. His breakthrough came in 2008 with the launch of the Apple AppStore, prompting him to focus on ChaiOne, which created digital solutions based on behavioral science, where he uses data-driven insights to revolutionize the industrial sectors. This experience uncovered his passion for logistics, culminating in the creation of Velostics, where he uses technology to automate & optimize logistics operations. Beyond business, Gaurav founded START, Houston’s first tech co-working space, and serves on the board of Magic Bus, a nonprofit alleviating poverty in India. Recognized by Houston Biz Journals' 40 under 40 and as an EY Entrepreneur of the Year finalist, Gaurav is committed & ready to disrupt the traditional way of doing logistics.
About VelosticsVelostics is a logistics Software-as-a-Service (SaaS) company specializing in unified scheduling of appointments, dock and yard management and digitizing the gate in/out process for shippers. Their platform also automates scheduling for logistics service providers between carriers, shippers and consignees via their industry-leading 3-way scheduling solution. Velostics has a proven track record of minimizing manual tasks, errors, delays and demurrage, and increasing operational efficiency and throughput.
Key Takeaways: Beyond the Yard: How Velostics Streamlines Scheduling- Velostics automates scheduling for shippers, carriers, and logistics providers to avoid late shipments and detention charges.
- Velostics helps optimize appointment booking, contactless check-in, and dock management, reducing friction in the handoff process.
- Velostics champions user-friendly enterprise software, mirroring consumer apps for swift deployment and minimal training.
- Velostics integrates with existing TMS systems, allowing for frictionless onboarding and quick wins for customers.
- Velostics' primary customers are shippers, large distribution companies, 3PLs, and brokers with managed transportation offerings.
- Velostics simplifies driver check-in and rescheduling processes using QR codes and text messaging, accommodating drivers from various linguistic backgrounds.
- Velostics offers a simple, nimble, and quick-to-deploy yard management solution that integrates with their appointment scheduling, text message-based check-in, and dock management system.
(00:01:05) Optimizing Truck Scheduling with Velostics
(00:07:51) From India to Logistics Tech Entrepreneur
(00:12:12) Simplifying Enterprise Software with Consumer-Grade UX
(00:17:12) Frictionless Onboarding and Quick Wins
(00:18:30) Transforming Managed Transportation with Logistics Tech
(00:19:07) Streamlining Dock Scheduling with Contactless Check-in
(00...
Next Episode

The Phoenix Factor: How Arizona Became a Logistics Hub with Chris Camacho
Chris Camacho and Joe Lynch discuss the Phoenix factor: how Arizona became a logistics hub. Chris is President and CEO of the Greater Phoenix Economic Council (GPEC), an organization working to attract and grow quality businesses in the Greater Phoenix area.
Summary: The Phoenix Factor: How Arizona Became a Logistics HubIn this podcast, Chris Camacho, President and CEO of the Greater Phoenix Economic Council, discusses how Greater Phoenix has become a thriving logistics hub and a prime location for businesses. He explores the factors contributing to the region's growth, including its strategic location, infrastructure investments, and business-friendly environment. Camacho also delves into the importance of a skilled workforce in supporting advanced manufacturing and the hyper-regionalization of supply chains driven by consumer demand for fast delivery. The podcast highlights the Southwest region's investments in infrastructure, such as the planned I-11 corridor, and how these developments have enabled Greater Phoenix to attract major companies and develop thriving industrial corridors. Lastly, Camacho emphasizes the significance of understanding demographic shifts, population changes, and state policies when corporations evaluate markets and make strategic business decisions.
#PhoenixLogisticsHub
#EconomicDevelopmentAZ
#I11Corridor
About Chris CamachoChris Camacho serves as president & CEO of the Greater Phoenix Economic Council (GPEC), one of the longest-standing public-private partnerships for economic development across the country. As chief executive, Chris leads the development and execution of the region’s strategic economic strategy, oversees domestic and international business development, and ensures the market position remains competitive through coordination with partner organizations, private sector leaders, and municipal and state leadership. GPEC has attracted more than 540 companies during his tenure, creating more than 100,000 jobs and $56.8 billion in capital investment. Some notable projects include TSMC, Apple, LG Energy Solutions, Microsoft, GoDaddy, Amazon, Garmin, General Motors, HelloFresh, KORE Power, Williams-Sonoma and headquarters including Benchmark Electronics, Carlisle Companies, Rogers Corporation and EMD Electronics. In October 2021, Chris led GPEC to being recognized as the top economic development organization globally by the International Economic Development Council a year after being named the top EDO in the U.S. in 2020.
About GPECThe Greater Phoenix Economic Council (GPEC), globally recognized as a top economic development organization (EDO), works to attract and grow quality businesses and advocate for the competitiveness of Greater Phoenix. A data-driven regional EDO, GPEC works with 22 member communities, Maricopa and Pinal counties, and more than 200 private investors to accomplish its mission and serve as a strategic partner to companies across the world as they expand or relocate to Greater Phoenix. Over the past 34 years, GPEC has fueled the regional economy by helping over 980 companies, creating nearly 182,000 jobs and more than $65 billion in capital investment. Greater Phoenix is in a relentless pursuit of innovative and entrepreneurial-focused companies looking to thrive and scale in a vibrant, dynamic region. There is an undeniable spirit about Greater Phoenix; one rooted in strength, collaboration and resilience. Greater Phoenix is Greater Together.
Key Takeaways: The Phoenix Factor: How Arizona Became a Logistics Hub- Learn about the hyper-regionalization of supply chains and how Greater Phoenix attracts new business by offering a favorable business environment.
- Discover the role of the Greater Phoenix Economic Council in driving economic development for the Phoenix metropolitan area.
- Understand the importance of states competing for manufacturing jobs and the need for a skilled workforce in advanced manufacturing.
- Explore the reasons behind Greater Phoenix and Arizona becoming major logistics hubs, including consumer demand and supply chain redundancy.
- Learn about the hyper-regionalization of supply chains and how Phoenix attracts new business by offering a favorable environment.
- Discover the impact of infrastructure investments in the Southwest region, on attracting major companies and developing industrial corridors.
- Understand the significance of the planned I-11 corridor in connecting Mexico, the United States, and Canada, and its potential to induce job creation and fortify supply chains.
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