Nike's Larry Miller, His Story of Redemption and Building The Jordan Brand
The Limits with Jay Williams02/01/22 • 24 min
Larry Miller has been a top executive in sports and athletic wear for decades. As the Chairman of Nike's Jordan Brand, he's in charge of a multibillion-dollar global apparel juggernaut. But as a teenager growing up in West Philadelphia, he made a violent mistake that haunted him for decades: he murdered an 18-year-old man, Edward David White.
Later in life, as he ascended the corporate ladder, Miller kept his past a secret, afraid that it would jeopardize his career.
In this episode of The Limits, Miller tells Jay Williams why he couldn't keep his secret any longer, and how he took Michael Jordan's ideas and turned them into one of the most successful athlete-driven brands in the world. Plus — what he says about the possibility of Nike collaborating with Kanye West.
Larry Miller's new book is called Jump: My Secret Journey from the Streets to the Boardroom.
For sponsor-free episodes, weekly bonus content, and more, subscribe to The Limits Plus at plus.npr.org/thelimits.
Follow Jay on Instagram and Twitter. Email us at [email protected].
Learn more about sponsor message choices: podcastchoices.com/adchoices
NPR Privacy Policy
Later in life, as he ascended the corporate ladder, Miller kept his past a secret, afraid that it would jeopardize his career.
In this episode of The Limits, Miller tells Jay Williams why he couldn't keep his secret any longer, and how he took Michael Jordan's ideas and turned them into one of the most successful athlete-driven brands in the world. Plus — what he says about the possibility of Nike collaborating with Kanye West.
Larry Miller's new book is called Jump: My Secret Journey from the Streets to the Boardroom.
For sponsor-free episodes, weekly bonus content, and more, subscribe to The Limits Plus at plus.npr.org/thelimits.
Follow Jay on Instagram and Twitter. Email us at [email protected].
Learn more about sponsor message choices: podcastchoices.com/adchoices
NPR Privacy Policy
Explicit content warning
02/01/22 • 24 min
Generate a badge
Get a badge for your website that links back to this episode
Select type & size
<a href="https://goodpods.com/podcasts/the-limits-with-jay-williams-198466/nikes-larry-miller-his-story-of-redemption-and-building-the-jordan-bra-19603792"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to nike's larry miller, his story of redemption and building the jordan brand on goodpods" style="width: 225px" /> </a>
Copy