032 How to Create a Stand Out Brand and Leverage It to Attract Targeted Clients with Danny Matthews

In the crowded marketplace of today’s digital age, it’s important for businesses to create a stand out brand so they get noticed for the specific thing they do and resonate with a specific target audience. Those who are successful are lacing their websites and social media with compelling, customer-focused and socially-conscious brands. So how can you get your business aligned, targeted, positioned and branded for success?

I’m excited to have a brilliant guest on the show today, Danny Matthews. Danny is CEO of Danny&Co, an award-winning brand consultancy and design studio with clients across the globe and creator of The Brand Confidence Advantage program.

Many professional service providers start their business after a long career in a particular industry. When they go solo as an independent consultant, it’s often a stark realisation that the occupational labels that worked in employment don’t work at all well in marketing their services. In the crowded marketplace of today’s digital age, businesses really have to find a way to stand out and get noticed for a specific thing they do and for a specific target audience. Those who are successful are enjoying easy entry into self-employment by lacing their websites and social media with compelling, customer-focused and socially-conscious brands.

In this episode, we open up pandora’s box, drawing on Danny’s personal journey and client stories to dispel notions that branding is all about logos and colour schemes. We dive into the foundations of what a strong brand is really all about, how to find the connections in your expert journey, and ways you can get all your collateral working in harmony for your business growth.

Getting to the heart and soul of your business and identifying your core concept and niche is what determines and drives a stand out brand. Leveraging your brand is as much about shining a bright light on your core message as it is about visual appeal; and it’s about finding cost-effective ways of content repurposing and customer engagement.

So, enjoy the input from my brilliant guest today, Danny Matthews, brand strategist and creator of the brand confidence assessment. Resources and the link to Danny’s Brand Confidence Test in the episode show notes at jayallyson.com/podcast/create-a-stand-out-brand.