How To Use Behavioural Science To Drive Performance: Interview With Rory Sutherland

Hear from Rory Sutherland, the Vice Chairman Of Ogilvy UK on how organisations can use behavioural science to drive outstanding performance.
As the author of the best-selling book ‘Alchemy, The Surprising Power of Ideas Which Don't Make Sense’, Rory also writes regular columns for the Spectator, Market Leader and Impact.
Find out more about the common mistakes companies make, the role prestige hierarchy plays and the quantification bias when searching for talent.
Discussions in the episode:

• How to build a high trust culture
• The balance between prestige and financial gain
• How to find talent beyond traditional routes
• The dangers of importing leadership from the outside

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