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The Launch Playbook

The Launch Playbook

Sara Vartanian

The online marketing podcast hosted by Sara Vartanian for business owners to discover the starts, stops, and tools of transformation that go into launching their online offers. If you want to launch your ideas into the world faster, with more success, and less burnout, consider this show your secret playbook to get you there.
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Top 10 The Launch Playbook Episodes

Goodpods has curated a list of the 10 best The Launch Playbook episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Launch Playbook for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Launch Playbook episode by adding your comments to the episode page.

The Launch Playbook - Using Research To Improve Your Messaging
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05/03/22 • 15 min

Listening is your best copy strategy. Learn 5 ways you could begin gathering research all year long (and not just when you work with a copywriter like me) or in your annual survey.
Work with me:

Get The List Playbook: https://www.saravartanian.com/list-playbook

Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook

Work with me one-on-one: https://www.saravartanian.com/work-with-me

Stay Connected:

Instagram: https://www.instagram.com/saravartanian/

Facebook: https://www.facebook.com/saravartaniansocialco

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The Launch Playbook - Simplifying Your Launch Tech Stack With Astrid Sucipto
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09/23/21 • 28 min

Tech headaches happen as part of a launch, but they can be avoided or at least hugely reduced. In this episode I'm joined by our regular guest expert in The Launch Playbook Club, Astrid Sucipto, to share how to start building your simple tech stack.
Astrid Sucipto is a digital marketing tech expert who has been helping entrepreneurs with their marketing technology since 2017. This includes website development as well as systems stacking and integrations for online launches. Specializing in online programs, Astrid founded Digital Pixie to help make your digital marketing tech woes go away.
Learn more about Astrid here: https://digitalpixie.ca/

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The Launch Playbook - 5 Stages Of A Launch

5 Stages Of A Launch

The Launch Playbook

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06/10/21 • 10 min

In today's solo episode, I'm taking you through the 5 phases of a launch funnel. You'll also discover a few ways you can self-identify which stage you are in right now to get clarity on next steps.
Work with me:
Get The List Playbook: https://www.saravartanian.com/list-playbook
Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook
Work with me one-on-one: https://www.saravartanian.com/work-with-me
Stay Connected:
Instagram: https://www.instagram.com/saravartanian/
Facebook: https://www.facebook.com/saravartaniansocialco

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The Launch Playbook - The Power of the Post-Launch Period
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11/11/21 • 34 min

Business owners pour so much energy and strategy into their pre-launch runaway and launch plans, but the post-launch period is often neglected leading to missed opportunities for revenue, growth, and insights. Andrea Shah shares the 3 key moves we can make to improve your launch success today and in future launches.
Learn more about Andrea Shah, a Launch Copywriter, here: http://www.andreashah.com

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Learn Jenn Zeller's best tips, strategies and myth-busters for hosting a virtual summit to grow your email list, collaborate with other business owners and boost your launch.
Work with me:

Get The List Playbook: https://www.saravartanian.com/list-playbook

Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook

Work with me one-on-one: https://www.saravartanian.com/work-with-me

Stay Connected:

Instagram: https://www.instagram.com/saravartanian/

Facebook: https://www.facebook.com/saravartaniansocialco

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The Launch Playbook - Relationship-Based Sales Strategies with Dr. Nadia Brown
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12/20/22 • 51 min

Dr. Nadia Brown explains what it means to have authentic sales conversations and shares the systems every online business owner needs to put in place to actually enjoy the sales process while closing high-ticket sales.
Work with me:

Get The List Playbook: https://www.saravartanian.com/list-playbook

Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook

Work with me one-on-one: https://www.saravartanian.com/work-with-me

Stay Connected:

Instagram: https://www.instagram.com/saravartanian/

Facebook: https://www.facebook.com/saravartaniansocialco

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Sandra Booker, an online business manager and growth strategist, works with familiar names in online marketing space behind-the-scenes on their launches. In this episode, she shares tactics for what it really takes to have a six-figure launch and how identify opportunities to raise your launch revenue from five-figures to six-figures.
Work with me:

Get The List Playbook: https://www.saravartanian.com/list-playbook

Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook

Work with me one-on-one: https://www.saravartanian.com/work-with-me

Stay Connected:

Instagram: https://www.instagram.com/saravartanian/

Facebook: https://www.facebook.com/saravartaniansocialco

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The Launch Playbook - How To Use Quizzes In Your Customer Journey
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07/26/22 • 34 min

Quizzes have firmly claimed a space in the online business world as a top lead generation tool that can boost your list and amp up that like, know and trust factor. So if you’ve been considering adding a quiz to your lead generation or even as a tool during your launch, this episode is for you.
Work with me:

Get The List Playbook: https://www.saravartanian.com/list-playbook

Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook

Work with me one-on-one: https://www.saravartanian.com/work-with-me

Stay Connected:

Instagram: https://www.instagram.com/saravartanian/

Facebook: https://www.facebook.com/saravartaniansocialco

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The Launch Playbook - Launching A $9 Email Marketing Membership With Liz Wilcox
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07/19/22 • 50 min

Launches will fall flat if your email list isn’t engaged or filled with people who actually want what you're selling them. That's where Liz Wilcox comes in with her $9 email marketing membership. She helps business owners make email marketing fun and doable while building a list full of buyers.
Work with me:

Get The List Playbook: https://www.saravartanian.com/list-playbook

Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook

Work with me one-on-one: https://www.saravartanian.com/work-with-me

Stay Connected:

Instagram: https://www.instagram.com/saravartanian/

Facebook: https://www.facebook.com/saravartaniansocialco

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The Launch Playbook - The 10-Year Path to Becoming A Launch Copywriter
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08/26/21 • 34 min

It's been 6-years since I went full-time in my business and more since I started side-hustling while teaching. Tune into this special behind-the-scenes episode where I share a private peek at moving from full-time job to becoming a full-time copywriter.
Learn more about my story at www.saravartanian.com

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FAQ

How many episodes does The Launch Playbook have?

The Launch Playbook currently has 60 episodes available.

What topics does The Launch Playbook cover?

The podcast is about Marketing, Podcasts, Online Marketing, Digital Marketing, Business, Copywriting and Email Marketing.

What is the most popular episode on The Launch Playbook?

The episode title 'What It Really Takes To Have A 6-Figure Launch with Sandra Booker' is the most popular.

What is the average episode length on The Launch Playbook?

The average episode length on The Launch Playbook is 36 minutes.

How often are episodes of The Launch Playbook released?

Episodes of The Launch Playbook are typically released every 7 days.

When was the first episode of The Launch Playbook?

The first episode of The Launch Playbook was released on Oct 15, 2020.

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