The Latino Majority - Alicia Menendez, Covering the Latino Story

Alicia Menendez, Covering the Latino Story

04/14/22 • 28 min

For Alicia Menendez, introducing mainstream media to the Latino community brings with it a deep sense of responsibility. An MSNBC anchor and the host of the Latina to Latina podcast, Menendez understands the value of context when shaping media narratives, and with her “heart of service,” she promotes the message that if you want to break down silos, you need to be clear about the why and be willing to ask for help.

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Bonus Episode: Aidymar Bigio, Getting Comfortable in the Metaverse

Recorded in front of a live audience via Zoom, this bonus episode features a conversation with Meta's Aidymar Bigio and emphasizes the human connection and shared experiences being created by the metaverse, particularly as we become more accustomed to living in a virtual world. At the end of the episode, the floor is opened up for questions from the audience to Bigio, ranging from “What is your favorite VR experience and why?” to “How do you see VR enhancing travel?”

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Isabel Lara, Ensuring Consistency in the Message

As chief communications officer at National Public Radio (NPR), Isabel Lara ensures there’s a unified brand voice at the trusted news institution—one that acknowledges all voices, all accents, and all experiences. A Venezuelan immigrant who came to the United States 20 years ago, Lara has already spent considerable time walking the halls of media companies and museums. What’s been made crystal clear during her journey is that “the Latino story is part of the American story.”