Why Your Brand Needs Legal Protection - Episode 30

“An ounce of prevention is worth a pound of cure. Because cure is a lot more expensive.”

—Andrea Henry

Business is personal. As entrepreneurs, our Intellectual Property (IP) — from our image, to procedures, to the client journey — has personal value.

In this episode, I speak to Andrea Henry from Henry Business Law about protecting your brand — the legal way.

Andrea‘s Secure Your Way to 7 Figures program has led to six-figure deals for her clients by focusing on how taking care of legal risk means taking care of business!

Dealing with contracts and legal jargon can be scary and intimidating — I get it. But, as smart, savvy, and Juicy CEOs, to make big bucks we have to make big decisions.

Understanding and asserting your legal rights as a Juicy CEO allows you to practice vigilant ownership of your brand and negotiate legal terms with clarity and confidence.

Being prepared doesn’t have to be expensive! There are zero and low-cost things you can do right now to protect your personal brand...

In‌ ‌this‌ ‌episode of The Juicy CEO podcast,‌ ‌you’ll discover:‌ ‌

• The biggest mistakes entrepreneurs make protecting their brand
• How to assess and leverage the value of your IP
• The art of negotiating contracts with confidence

To build your brand with juice — subscribe, rate and review!

Highlights:‌ ‌

• 01:51 All about Andrea
• 05:57 Advice for startups
• 07:17 The core costs of protection
• 08:32 Assert your rights
• 13:07 Anatomy of a contract
• 16:00 Leverage and value your IP
• 22:11 Know your rights
• 23:37 Sponsorship
• 25:23 Clarify working relationships
• 29:43 Negotiate with confidence
• 39:50 The Secure Startup
• 45:50 JUICY CEO bundle discount
• 47:38 Protect your business

Links To Visit:

The Secure Startup: https://thesecurestartup.ca/ref/65/

Anatomy of a Contract: https://henrybusinesslaw.com/free-guide/
Henry Business Law Instagram: @henrybusinesslaw

All my Canadian Juicy CEOs! Register for The Secure Startup using promocode JUICYCEO10 and get 10% off — valid from May 15 to June 15, 2021! Designed for Canadian womxn entrepreneurs, it offers real protection, advice, and templates without the costly hourly rate.
Make sure you’re subscribed to The Juicy CEO Podcast and leave a rating and review! To win some Juicy CEO Swag, take a screenshot, tag me on Instagram @moniquebryan_co, and use the hashtag #TheJuicyCEO on social media.

And don’t forget to register for From Brand to Bank! In this [FREE] masterclass, you’ll discover:

💸 How to position your brand for your dream bank account — and 3 strategies you can start today!

💸 Why the roadmap to your money begins with building a juicy online presence, not a perfect IG feed or a pretty website.

💸 The ONE thing you can do right now to gain instant online credibility and charge a premium for your services (even if you are just starting out).

Secure that bag from your personal brand — sign up now: http://bit.ly/BrandToBank!

Stay Connected:

Instagram: @moniquebryan_co

Facebook:

https://www.facebook.com/groups/JuicyBrandSquad