The Joe Pardo Show

Lyndsay Phillips is a serial entrepreneur; self-professed organizational freak, client-appointed task master plus project ninja and warrior content marketer for life & business coaches, accountants and other online entrepreneurs across the globe. CEO & Founder of Smooth Sailing Business Growth, she leads a rock star team to support entrepreneurs who are seeking fast-paced business growth but finally have come to the realization that they can’t do it alone, do it all, and do it well. She is also the host of Sailing To Success Podcast and Smooth Sailing Online Support TV – - and loves sharing practical tips, business building & content marketing strategies so that you can be more productive and attract more customers faster. Connect with Lyndsay Phillips smoothbusinessgrowth.com Facebook:https://www.facebook.com/smoothsailingbg Instagram:https://www.instagram.com/smoothbusinessgrowth/ Twitter:https://twitter.com/smoothsailingbg Linkedin:https://www.linkedin.com/in/lyndsayphillips YouTube:https://www.youtube.com/c/Ssonlinesupport Episode 329

Negative Online Business Reviews, Ratings and How To Deal With Them https://www.youtube.com/watch?v=c6Wci6sH6hg A good friend of mine and a local business owner was recently put on blast online when he was caught off guard. He found himself on the wrong end of someone paying for him to receive fake negative online business reviews posted about his business. Today I will talk you through ways to help prepare yourself and handle negative online business reviews. 1. Why do I need to collect online business reviews and ratings? You know that you offer a great product, but are you doing enough to make sure that you are collecting powerful social proof? Others are always looking at the reviews to make a decision between spending money with you or your competition. Online business reviews are needed to help increase your SEO (search engine optimization) for people to not only find you but see that other people have had a great experience. Collecting reviews is important for your sales potential and trust factor, but also to safeguard you from someone deciding to bomb your online accounts with fake negative reviews. Most people will not take the time to actually read the reviews.  Potential customers will glance at the star rating and feel they have all of the information they need on you and your organization to make an "informed" decision. By being proactive with your review collecting efforts you can help offset the threat of someone posting lots of negative reviews. In the case of my friend, he went on a binge of getting as many of his previous customers to post a review of his services to offset his poor star ratings. The great news is after a few weeks/months (which certainly hurt his business) he was able to get Google and the other online services to take down the clearly fake reviews. Now he has tons of reviews to show for his efforts, but the damage may have been done to his business for any potential clients who took one look at his poor rating and moved onto a competitor. 2. How do I collect more online business reviews, ratings? Once you have decided that collecting online business reviews is important for you and your organization you need to get up and start collecting reviews and ratings. Offering an incentive for your customers or clients to get something desirable can increase the likeliness of getting a review posted. Offering a raffle for reviews is another great way to incentivize customers to leave a positive review. Another way to go about getting reviews is to craft some review templates for customers to easily post about their positive experience. Being creative can be a tough task for some people, so having a template to help them along with the process of leaving a positive review can be very helpful for some. Don't be afraid to ask for the reviews and don't forget to spread the online business reviews around so that you aren't vulnerable to one or two negative reviews sinking your overall rating on any single platform. 3. How should I respond to negative reviews? If the negative review is legit, you should not be looking to come off as defensive. It can be so tempting to want to spring right to defensive mode, but instead, you should be viewing this as an opportunity to show off how caring your organization is. Always be looking for an opportunity to reach out to the person to create a better and more personal experience. Showing that you care will go a much longer way than trying to fix any wrong doing in a public forum. Give out the proper contact information and ask for them to reach out if that is the best way to have a conversation. Once you have the previous client/customer on the phone, chat or email you can start to diagnose what went wrong. Asking questions to get the most amount of information will leave the least amount of room for imagination or assuming (we all know what assume means). Once you have all of the data you will likely need to form a proper resoluti...

About Donald Kelly "Donald Kelly helps struggling sales professionals and entrepreneurs find more prospects, build stronger value and close more deals. He can do the same for you and your team. As a former top performing technology sales professional, who has successfully sold in both the public and private sectors, Donald was able to crack the code that could turn any underperforming organization into a selling machine. Donald has designed his training around concrete fundamental principles adaptable by any seller. He has helped sellers from companies all over the world build confidence in their selling abilities and increase revenue as a result. Organizations such as VMWare, Consolidated Electrical Distributors LLC. (CEB), Salt Edge, Chapter Spectrum, and Hibu/The Real Yellow Pages. Along with helping for-profit organizations, Donald has also assisted non-profit firms such as Florida State Minority Supplier Development Council, The Eastern Minority Supplier Development Council, Christians In Action Network, GEAR UP and Cal Poly University. As a speaker, Donald has spoken to audiences all across the country and has shared the stage with speakers such as Aisha Tyler, Sarah Koenig, Chris Brogan and Marc Maron. In addition to training sales professionals in workshops, online courses, and keynote presentations, Donald is the host of a popular sales podcast called “The Sales Evangelist”. With listeners in over 155 countries and monthly downloads exceeding over 55 thousand. The podcast has received recognition from publications such as Entrepreneur Magazine, The Huffington Post, Yahoo Finance and the South Florida Business Journal. Donald's mission is to evangelize the method of effective selling and motivate sellers of all levels to DO BIG THINGS! Connect with Donald Kelly www.thesalesevangelist.com Facebook Instagram Twitter Linkedin Episode 350 This episode is brought to you by Super Joe’s Super Retreats!

Jonny Cooper is a lifetime entrepreneur, having built a financial business from zero to 8-figures before selling to a public company in 2003. Since then, Jonny "fell into" coaching through being asked for advice on growth and exit strategies by former clients and his wider network. He attributes the spectacular success of his early venture to his ability to define a clear and simple marketing message, and in identifying and engaging with an audience for that message. For the last 15 years, Jonny's been coaching entrepreneurs and business owners large and small in the three principles of what he calls Effortless Marketing - Awareness > Interest > Engagement. In 2017, Jonny launched The Success Party with the following Massive Transformative Purpose: "My MTP with The Success Party is to empower 100,000 entrepreneurs by 2025 with the principles of Effortless Marketing, reducing stress and creating more impact around the world." He launched The Jonny Hates marketing podcast in October 2017, with Season 1 promising to bring his unique philosophies to life with humour and passion. In Jonny's words from The Success Party homepage: “We’re alive at a point in history where there is more opportunity to thrive than ever before. Digital tools and access to universal connectivity provide us with everything we could need to build an exponential business, and a life of our wildest dreams. Yet too often we find ourselves stifled by procrastination, fear and overwhelm. Overwhelm from too much information. Overwhelm from social media noise. Overwhelm from the death of traditional marketing. Overwhelm from the scale of opportunity. The antidote to all that is clarity: Clarity of Thought Clarity of Ideas Clarity of Action" As Jonny says - Let's Get On With It! Learn why both Johnny and Super Joe Pardo hate marketing, and you should too. Connect with Jonny Cooper thesuccessparty.com Facebook Instagram Twitter Linkedin Episode 322

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