How to Reach New Audiences in Classical Music with Cecilie Nielsen (RasmussenNordic)

07/26/24 • 37 min

In this episode of JM International’s ‘The Power of Music’, we are joined by Cecilie Nielsen, Culture Consultant at RasmussenNordic. Cecilie helps cultural institutions such as orchestras, ensembles, and museums get practical tools, strategies, and data to become more attractive to more audiences across the world.

We delve into the world of classical music research and how to find new audiences in classical music. Our discussion highlights the need to care as much about the art itself as about the audience, addresses the issue of only old faces on posters, and explores the magical ability of music to transport us beyond the physical. We also examine how to think differently about branding, the importance of celebrating and clapping for a great musical performance, and – of course – the power of music.

JMI is a global network of NGOs that empowers young people through music across all boundaries. For more info, go to https://jmi.net/ or check out all the amazing opportunities for musicians at https://mubazar.com/en.

LinkedIn: https://www.linkedin.com/in/ceciliesnielsen/

RasmussenNordic: https://www.rasmussennordic.dk/

LinkedIn: https://www.linkedin.com/in/ceciliesnielsen/

RasmussenNordic: https://www.rasmussennordic.dk/

Previous Episode

Breaking Borders: Global Insights into JMI’s World of Youth and Music with our President, Nenad Bogdanovic

In this episode of JM International’s ‘The Power of Music’, we are joined by Nenad Bogdanovic, the Executive Director of the Euro-Arab Youth Music Centre, Planning and Development Coordinator at the Organisation for European Programmes and Cultural Relations, and the President of JM International. Nenad brings a wealth of experience and insight into how music can bridge cultures and support young people globally.

We'll explore Cyprus' unique position between three continents as the home of the Euro-Arab Youth Music Centre. Our discussion highlights the importance of intercultural dialogue and music exchanges, the significant role music plays in fostering these connections, and we take a deep dive into the institutional makeup of JMI, examining the challenges of managing such a diverse and expansive organisation. Additionally, we discuss the experience of being a “one-man band” as a cultural organiser, and – of course – the power of music.

Euro-Arab Youth Music Centre:

https://jmi.net/programs/euro-arab-youth-music-centre

Next Episode

Rocking Resilience with Maria Krutsenko & Anna Voloshynaof of The Sixsters

🔊In this episode of JM International’s ‘The Power of Music’, we are joined by the inspiring Maria Krutsenko & Anna Voloshynaof of The Sixsters, an all-girl punk-rock band formed by young musicians united by their passion for music. From their beginnings with themes of self-discovery and adolescence to their powerful anti-war songs, The Sixsters have continually evolved, especially in response to the challenging situation in Ukraine.

We'll explore their journey, including the formation of the band, the impact of the war on their music, and the incredible story of how they reunited after a time apart to create a song in just ten minutes. The band shares their experiences of dealing with changing members, the support they received after fleeing Ukraine, and their dream of participating in Eurovision representing Germany. We'll also discuss the importance of staying true to oneself in all situations and the unique dynamics of being a band of five despite their name and – of course – the power of music.

i️ JMI is a global network of NGOs that empowers young people through music across all boundaries. For more info go to jmi.net or check out all the amazing opportunities for musicians on Mubazar.