The Influencer Marketing Show

Entire civilizations may rise and fall, but influencer marketing is here to stay. A credible individual making a product recommendation will always be a valuable resource to their followers, and present a worthwhile investment for brands. The keyword here is credible: once influencers set their sights on a paycheck, they lose authenticity. And once they lose authenticity, the influencer marketing model fails.

Takeaways:

-- Influencer marketing will never go out of style

-- All digital platforms are relevant to influencer marketing

-- Lack of authenticity could cause the influencer model to fail

-- Total trust is earned by sharing the negatives

-- Look for the convergence of UGC and influencer marketing

Show Links:

-- Follow The Outloud Group on Twitter, LinkedIn, and Instagram

-- Connect with Bradley Hoos on Twitter or LinkedIn

-- Connect with Joel Beckett on LinkedIn

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