The Heads Up for Tails Story with Rashi Narang

 Heads Up For Tails is India's leading Pet Care ecommerce business and we're super excited to share their story on The Indian Dream. Whoever has heard enough episodes of this show will know that I'm a huge animal lover and have an adopted street dog named Lola. That's why Heads Up For Tails has been on our target list for a long time and we're super excited to speak to its founder Rashi Narang in today's episode.

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Just a week ago, Heads Up For Tails received $37 million in series A funding. Before you guys get up in arms and send us angry emails that we're now covering venture funded startups instead of bootstrapped businesses - let me explain why HUFT is an exception. Rashi actually started HUFT as a single store in Delhi in 2008, along with an e-commerce website, and ran it completely bootstrapped for 8 years until she merged with another pet store in 2016. We've realised that some of the best Direct to Consumer founders are the ones that stay bootstrapped for several years as they figure out customers and product market fit.

Listen in if you want to learn how can build your own Pet or D2C business.