Creating experiences that foster community: Steven Eayrs

01/07/25 • 53 min

In this episode, hosts Jon Oliff and Luke Holden sit down with the dynamic Steven Eayrs, a serial entrepreneur with a diverse background spanning retail, motorbikes, and entertainment. Known for his deep understanding of customer experience and his authentic approach to business, Steven shares insights from his extensive journey in entrepreneurship. Join us as Steven delves into the importance of building trusted relationships with clients, the value of user-generated content, and the emotional connections that drive customer loyalty. Whether you're keen on learning about authentic brand partnerships, the essentials of a great customer experience, or the resilience required in the entrepreneurial world, this episode is packed with enlightening perspectives.
💡 Guest Bio
Steven Eayrs is an introspective entrepreneur who often finds himself pondering the reasons behind his endeavours. Like many in his field, he is driven by an innate desire to innovate and adapt the world to better suit his vision. Although Eayrs acknowledges the occasional frustration with the status quo, it is this very irritation that propels him to create unique and impactful solutions. His journey through various "weird and wonderful" ventures highlights a compelling blend of curiosity and relentless pursuit for improvement, characteristics quintessential to his entrepreneurial spirit.
📚 Timestamped Overview
01:30 Entrepreneur seeks new challenges due to frustration.
07:30 Started in retail, expanded, moved, opened businesses.
10:34 Great bars, not ideal; creativity, conscientiousness succeed.
12:25 Moved for a new challenge, seeking excitement.
16:47 Creating lasting ventures despite temporary setbacks.
19:23 Prioritize people over profits in business.
21:36 Surrounded by passionate geniuses fosters safety and empowerment.
25:49 Started KTM dealership; expanded, adapted, succeeded.
30:32 No longer KTM dealers; now Ride Motorsport.
31:53 Community-driven brand move aligned with Van Hunks.
35:00 Customers' appreciation of shop surprised Wayne & Baron.
40:00 Consistency and welcoming atmosphere drive business success.
42:55 Support team repairs and coordinates during bike races.
45:39 Teamwork supports athletes during gruelling events.
49:26 Cape Town enables freedom and innovative self-expression.
52:19 Every business partner has taught me significantly.
Links for Steven Eayrs:
Link to The Barrel: https://www.dolphincoastmap.co.za/dolphin-coast/the-barrel/
Link to Community Generated video: https://www.facebook.com/share/p/18UaE2PjR1/
Highlighted Quote:
“The individual has always had to struggle to keep from being overwhelmed by the tribe. To be your own man is hard business. If you try it, you will be lonely often, and sometimes frightened. But no price is too high to pay for the privilege of owning yourself.” - Rudyard Kipling

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www.tim.africa
Podcast Services for Tim (The Incredible Machine)
Podcast: https://www.pod.tim.africa/
Instagram: @tim.africa
FB: https://www.facebook.com/timdotafrica
LinkedIn: https://www.linkedin.com/company/tim-africa
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Previous Episode

Sacrifice and rolling the dice: Mark McCarthy

In this episode, you'll hear thrilling stories of Mark's near-miss encounters with dangerous waves, his achievements under immense pressure, and the tight-knit camaraderie among South African surfers. Mark shares lessons from his mentors, insights on mental preparation, and the importance of resilience in sports and business. You'll also get a glimpse into Mark’s personal life, his dedication to staying close to the ocean, and the sacrifices necessary for success.

We'll uncover how Mark transitioned from a top-ranked global athlete to focusing on his family business, maintaining quality and personal touch across multiple outlets. With anecdotes about everything from catching six-foot barrels to pivotal moments in international competitions, this episode is brimming with inspiration and adventure.

So, if you're eager to learn about a South African icon's incredible feats and the powerful lessons that transcend surfing and business, tune in for an engaging ride with Mark McCarthy on "The Incredible Machines" podcast.

💡 Guest Bio
Mark McCarthy's story is one of evolution and opportunity. After completing school, Mark joined his father's business, the Mac's Fish and Chip Shop, in Richard's Bay. However, after a couple of years, he realized that staying in his hometown wasn't fulfilling his aspirations. Determined to carve out his own path, Mark sought new horizons beyond the confines of Richard's Bay, driven by a desire to create lasting memories and engage in meaningful conversations. His journey reflects both a respect for his roots and a commitment to personal growth, and he continues to seek opportunities that allow him to blend the old with the new.

Links for Mark McCarthy:

Facebook: https://www.facebook.com/MarkMcCarthyBoetie

Instagram: https://www.instagram.com/markmccarthy13

Fronton 2012: https://www.youtube.com/watch?v=uBG-TRLzysk

Chris Bryan (Phantom Cam): https://youtu.be/It24uBnaY9k?si=SA4I9oRyzbH5F_57

Macs Fish and Chips

https://macsfishandchips.net/

https://www.facebook.com/macsfishandchips

Instagram: https://www.instagram.com/macs_fishandchips/

Case Study or Ad:

LekkeSlaap: https://youtu.be/rwFuYLmKDcU?si=CGmF0xMMR2TSho8B

https://www.lekkeslaap.co.za/

Highlighted Quote(s):

1) Love is not a feeling of happiness. Love is a willingness to sacrifice. Michael Novak

2) If you don't go, you won't know. Billy McCarthy

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Next Episode

Craft and Experience: Dale Tomlinson

Welcome to a special episode of The Incredible Machines Podcast! 🎙️
In this inspiring conversation, hosts Jon Oliff and Luke Holden sit down with Dale Tomlinson, the visionary creative leader behind The Hardy Boys, one of South Africa’s most celebrated advertising agencies. With a remarkable career spanning over 30 years, Dale shares his journey from an art student to the founder of an agency that redefined creativity in Durban and made waves internationally.
Dale’s story is a testament to resilience, curiosity, and the power of creativity. From his humble beginnings in a small South African town to presenting on the global stage at the Cannes Lions Festival, this episode is filled with life lessons, humour, and insights into the future of the advertising industry. Whether you're a budding entrepreneur, creative professional, or industry veteran, Dale’s wisdom will leave you inspired and motivated.
💡 Guest Bio:
Dale Tomlinson is a pioneer in the advertising world known for his ability to turn creative visions into impactful campaigns. Founder of The Hardy Boys, Dale has played a key role in shaping the narrative of brands in South Africa and beyond. His leadership style, grounded in collaboration and curiosity, has made him a mentor to countless creatives and a driving force in the industry.
📚 Timestamped Overview:
01:30 – Dale’s early years and passion for creativity
07:30 – Starting The Hardy Boys: lessons learned in the early days
10:34 – The impact of resilience and adapting after setbacks
16:47 – Key milestones: Diageo partnership and the Cannes Lions presentation
19:23 – Growing The Hardy Boys and the acquisition by WPP
25:49 – Leadership lessons: building a culture of innovation
30:32 – Reflections on entrepreneurship and personal growth
40:00 – The Hardy Boys’ legacy and the next chapter
52:19 – Dale’s advice for the next generation of creatives
🔴 In This Episode:

The Power of Curiosity: Discover how curiosity can be the antidote to complacency in both life and business.
Resilience Through Setbacks: Dale shares how his spinal injury at 16 reshaped his life and inspired his career path.
Building an Iconic Agency: Learn the story behind The Hardy Boys' name and how it became synonymous with problem-solving.
Global Recognition: Hear about Dale’s experience presenting at the Cannes Lions Festival and the journey from Durban to the global stage.
Creative Leadership: Insights on how to nurture creativity within teams and foster an environment of collaboration and innovation.
Looking Ahead: Dale’s thoughts on legacy, retirement, and his newfound passion for art and storytelling.

Highlighted Quote:
"We have not come this far to be ordinary." – Dale Tomlinson
Highlighted Ad Campaign:
Robertsons Reinvention Kitchen https://youtu.be/wMxYqVQU7WU
The Hardy Boys - https://www.hardyboys.co.za/

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