Tracy van Straaten
11/29/22 • 85 min
Giuseppe Castellano talks to Tracy van Straaten, Founder and President of TvS Media Group, about the difference between marketing and publicity in children’s publishing; what illustrators and writers should realistically expect from marketing and publicity departments; why the pre-order window is important when it comes to the life or death of a book; and more.
To learn more about Tracy and TvS Media Group, visit tvsmediagroup.com.
Tracy mentioned Giuseppe’s chat with Hilary Knight. You can listen to that conversation here.
If you find value in this podcast, you can support it by subscribing to our best-selling publication, Notes On Illustration, on Substack. Among other benefits, you will gain access to bonus episodes we call “Extra Credit”. | Visit illustrationdept.com for offerings like mentorships and portfolio reviews, testimonials, our alumni showcase, and more. | Music for the podcast was created by Oatmello.
Giuseppe Castellano talks to Tracy van Straaten, Founder and President of TvS Media Group, about the difference between marketing and publicity in children’s publishing; what illustrators and writers should realistically expect from marketing and publicity departments; why the pre-order window is important when it comes to the life or death of a book; and more.
To learn more about Tracy and TvS Media Group, visit tvsmediagroup.com.
Tracy mentioned Giuseppe’s chat with Hilary Knight. You can listen to that conversation here.
If you find value in this podcast, you can support it by subscribing to our best-selling publication, Notes On Illustration, on Substack. Among other benefits, you will gain access to bonus episodes we call “Extra Credit”. | Visit illustrationdept.com for offerings like mentorships and portfolio reviews, testimonials, our alumni showcase, and more. | Music for the podcast was created by Oatmello.
Previous Episode
Steve Light
Giuseppe Castellano talks to illustrator and author, Steve Light about the early years of Steve’s illustration career; why drawing should be like breathing; what it means to be a stylophile; why a little bit of tenacity can take us a long way toward our goals; and more.
To learn more about Steve, visit stevelightart.com.
Steve’s favorite pen is a Montblanc 149. He also recommends the “fude” nib. To learn more about the “fude” nib, visit janinescribbles.com/tag/fude-nib/.
Artists mentioned in this episode include: Dave Passalacqua, Květa Pacovská, Marcus Pfister, Shel Silverstein, Ben Shahn, Andy Warhol, and Mozelle Thompson
If you find value in this podcast, you can support it by subscribing to our best-selling publication, Notes On Illustration, on Substack. Among other benefits, you will gain access to bonus episodes we call “Extra Credit”. | Visit illustrationdept.com for offerings like mentorships and portfolio reviews, testimonials, our alumni showcase, and more. | Music for the podcast was created by Oatmello.
Next Episode
Charlie Bowden
Giuseppe Castellano talks to Charlie Bowden, agent and founder of Pickled Ink about the founding of her illustration agency; how illustrators should negotiate fees with clients; what it means to be a friendly agent; and more.
To learn more about Charlie and Pickled Ink, visit pickledink.com.
If you find value in this podcast, you can support it by subscribing to our best-selling publication, Notes On Illustration, on Substack. Among other benefits, you will gain access to bonus episodes we call “Extra Credit”. | Visit illustrationdept.com for offerings like mentorships and portfolio reviews, testimonials, our alumni showcase, and more. | Music for the podcast was created by Oatmello.
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