The IAB UK Podcast

Welcome to the first episode of a special three-part podcast miniseries in collaboration with TikTok. Over the next three episodes, IAB UK’s CMO James Chandler will be joined by guests from TikTok to explore three of its big priorities: measurement, creative performance and policy & brand safety.

First up is measurement, and James gets into changes around approaches in recent years, the consumer journey and why last click attribution is destined for room 101 with TikTok’s Head of Client Measurement UK, Charlotte Skornik.

Watch the video version of this episode via our YouTube channel:: https://youtu.be/PES-gTr03uQ

Stay tuned for the next two episodes dropping this week and discover more about TikTok here: https://www.tiktok.com/about?lang=en

Hosted on Acast. See acast.com/privacy for more information.

Leadership Summit - our exclusive annual gathering of leaders from across the industry - is fast approaching so we’re digging into the podcast archives to serve up something to get you in the mood for March.

Last year, we were treated to incredible sessions from leaders like Kelly Beaver from Ipsos, Josh Krichefski from GroupM and England Rugby World Cup winner Maggie Alphonsi, who shared invaluable insights on leadership, resilience and what drives success. Our roving reporter, Charlotte Robinson, was on the ground capturing exclusive interviews and speaking with as many attendees as possible. So, settle in and enjoy a recap of last year’s event.

Leadership Summit 2025 is taking place 13-14 March at Sopwell House in St Albans. Speakers include the Rt Hon Baroness Nicky Morgan on her unique journey from policymaking to business leadership; Enders Analysis’ CEO Douglas McCabe on the economic climate; PHD’s Chief Strategy Officer Eva Grimmett on leading with ADHD; The Independent’s Chief International Correspondent Bel Trew who will be chairing a journalist panel about the huge shifts we’re currently seeing in global affairs and tech developments, plus many more. Find the packages available here: https://www.iabuk.com/leadership-summit-2025

Hosted on Acast. See acast.com/privacy for more information.

Welcome back to the third and final episode of a three-part podcast miniseries in partnership with TikTok. Over the course of three episodes, IAB UK’s CMO James Chandler is joined by guests from TikTok to explore three of its big priorities: measurement, creative performance and policy & brand safety.

We’ve already covered measurement and creative performance, which means today’s episode is focused on policy and brand safety. Joining James in the studio is TikTok’s Senior Government Relations and Policy Manager, Giles Derrington. Together they discuss the relationship between trust and business outcomes, public policy changes and what ‘Project Clover’ means for TikTok users and their data.

Watch the video version of this episode via our YouTube channel: https://youtu.be/Vjz2SpoIdzQ

That’s it for this miniseries! If you missed them, our two previous episodes are available on our YouTube channel and via all good streaming platforms. Discover about TikTok here: https://www.tiktok.com/about?lang=en

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

This week on The IAB UK Podcast, we’re bringing you a live recording from our Last Thursday Club where sustainability took centre stage. Hosted by Sophia Haynes, the IAB’s Director of Transformation, this panel discussion dives deep into advertising’s role in addressing the climate crisis.

Joining Sophia are Sue Phillips from Ipsos, Tim Pritchard from MG OMD and Bernie Sham from Impact Plus to explore the challenges of reaching Net Zero, the potential of AI in climate solutions and the critical need for collaboration and regulation.

Learn more about Leadership Summit 2025 here: www.iabuk.com/leadership-summit-2025

Hosted on Acast. See acast.com/privacy for more information.