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The IAB UK Podcast

The IAB UK Podcast

IAB UK

IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members - including media owners, agencies, ad tech and brands - to tackle and address the big issues, celebrate digital and help businesses prepare for the future. Hosted by CMO, James Chandler, The IAB UK Podcast is released weekly and features interviews with guests, the latest trends and insightful thought leadership. Find out more about the IAB at iabuk.com



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Top 10 The IAB UK Podcast Episodes

Goodpods has curated a list of the 10 best The IAB UK Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The IAB UK Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The IAB UK Podcast episode by adding your comments to the episode page.

The IAB UK Podcast - Shaping the future of CTV

Shaping the future of CTV

The IAB UK Podcast

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11/13/24 • 30 min

Following our CTV roundtable last week - all about collaboration, standardisation and ‘dropping the C’ - we’re continuing the conversation with some of the industry’s leading voices.


Joining our CMO James Chandler for this episode of the podcast is MiQ’s Mike Lampard, PubMatic’s Tim Wilcox and Vevo’s Sarah Gul to discuss key issues facing CTV, including brand safety, overcoming fragmentation and driving transparency.


Book IAB Debrief here: www.iabuk.com/events-training/iab-debrief-2024



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The IAB UK Podcast - The Beauty of Best Practice, in partnership with Google
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10/28/24 • 21 min

Welcome to YouTube Festival Spotlight, a three-part podcast series run in collaboration with Google giving you a behind-the-scenes look at the festival, spotlighting top brands on YouTube.


Over the course of the next three episodes, IAB UK's CMO James Chandler will be joined by some of the most senior marketers in the UK and members of the YouTube team to get into some of the most effective and innovative collaborations run on the platform.


In today’s episode, we’re diving deep into the beauty of best practice. Joining James in the studio to discuss how a YouTube-first summer campaign earned sizzling results for Boots is Peter Markey, Chief Marketing Officer of Boots, and Jacqui Owens, Director of Lifestyle at Google.


Watch the campaign here: https://youtu.be/VM6y09kSBRU?si=SfGWuQy38HHqF1Jr


You can also watch this episode in full on YouTube at: https://youtu.be/ikc9JK_f-TY?si=ww8QsMrcYqU815EW



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In this episode of The IAB UK Podcast, we dive into the digital strategies driving success for some of the UK’s top brands.


Recorded live at the Ham Yard Hotel after IAB Debrief 2024, IAB UK's Director of Marketing, Tom Stevens, sits down with Grace Bailey, Senior Marketing Manager at Auto Trader, and Ellie Lane, Head of Client Strategy at Quantcast. Grace and Ellie reveal the inner workings of Auto Trader’s in-house marketing shift and how real-time data has become a game-changer in reaching new audiences. Get an exclusive look at how Auto Trader and Quantcast’s long-standing partnership has fueled growth, improved decision-making and allowed for a more targeted, agile approach to digital marketing.


Get tickets for The Last Thursday Club here: www.iabuk.com/events-training/last-thursday-club-getting-net-zero



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In today's episode we dive into all the highlights from Amazon’s recent UK Upfront with David Amodio, Amazon’s Head of Video Sales Specialists for Northern Europe.


James and David explore Amazon’s latest innovations in video advertising, discussing everything from Prime Video to Twitch, and what brands can expect in 2025. Get the inside scoop on big announcements, including new ad formats, Prime Video’s evolution and Amazon’s growing role in live sports and entertainment. Plus, if you missed the star-studded event itself, don’t worry - this episode will give you a taste of what went down, including appearances from some huge names.


Read more from Amazon's UK Upfront here: https://advertising.amazon.com/library/news/amazon-uk-upfront-2024



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Today's episode kicks off a miniseries in partnership with Tesco Media and Insight Platform. Over three episodes, IAB UK's CMO James Chandler is joined by guests from Tesco, retail media experts, brands and agencies to explore the ever-growing power of retail media and why it’s quickly becoming an essential part of any brand’s marketing strategy.

In this first episode, James gets into why retail media should be on your media plan for 2025 and how working with the right partners, like Tesco, can help advertisers maximise their potential. James is joined by Emma Foley, Head of Strategic Planning at Tesco Media and Insight Platform, Charlotte Murphy, Head of Retail Media at Unilever UKI, Jon Rabone, Head of Grocery Online & Retail Media Lead UK at Mars Wrigley, and Daniel Knapp, Retail Media Consultant for IAB UK. Together, they unpack what retail media really means for the future of advertising, and how brands can leverage this powerful platform to reach their audience more effectively.


You can also watch this episode in full on YouTube at https://youtu.be/kyCnaywv6pI


Find out more about Tesco Media and Insight Platform here: https://www.dunnhumby.com/tesco-media-insight-platform/



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The IAB UK Podcast - Why We Watch, in partnership with Google
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11/04/24 • 26 min

Welcome to YouTube Festival Spotlight, a three-part podcast series created in partnership with Google, offering an exclusive behind-the-scenes look at the festival while highlighting top brands on YouTube.


In this third and final episode, IAB UK's CMO James Chandler is joined by Raffaella Stratta, EMEA Senior Marketing Research & Insights Manager at Google and Morgan Burgess, Associate director at MTM, to dive into into the latest insights from the Why We Watch report.


The report explores the changing relationship between viewers and online video content and reveals how the diversification of content and the explosion of user-generated content have reshaped viewers' standards of quality and engagement.


More on Why We Watch here: https://blog.youtube/culture-and-trends/how-viewers-define-content-quality-2024/



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Welcome back to this special three-part podcast miniseries in collaboration with TikTok. Over the course of three episodes, IAB UK’s CMO James Chandler is joined by guests from TikTok to explore three of its big priorities: measurement, creative performance and policy & brand safety.


First up was measurement, but in today’s episode of the podcast, James chats creative performance with TikTok’s Marketing Strategy Lead, Callum Smith. James and Callum explore brand loyalty, return on creative, attention and how TikTok has disrupted storytelling.


Watch the video version of this episode via our YouTube channel: https://youtu.be/3ln02I3nbME


Stay tuned for the final episode dropping later this week and discover more about TikTok here: https://www.tiktok.com/about?lang=en



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Welcome back to The Crux, an IAB UK Podcast mini-series in partnership with Google. Over three special episodes, the IAB's James Chandler takes on the issues at the heart of marketing’s future with a range of industry experts to get to The Crux – the questions marketers should be asking themselves. In Episode 2, we're asking 'How can you build trust with customers through more transparent data practices?'. As conventional ad targeting methods become outdated, James investigates the strategies and explores the benefits of a new privacy-first path forward for marketers. To get to the heart of the issue, James is joined by Assembly Global's Femi Taiwo, Author and psychologist Nathalie Nahai, and Google's UK Privacy Lead, Adam Taylor.


Join us next week for Episode 3 when James will be joined by WACL President, Nishma Patel Robb, to journey through the evolution of women in advertising and look ahead to the future exploring the need for balanced leadership at the top.


This episode of The IAB UK Podcast is brought to you in partnership with Google.



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Recorded live at Sopwell House in St Albans, Sky News' Political Correspondent Sophy Ridge joins the IAB's Charlotte Robinson for a sit-down chat ahead of her speech at Leadership Summit 2024.


Sophy discusses the major themes that could shape a UK General Election campaign in 2024, where she gets her news from and the political moments she's keeping an eye on, in what looks set to be the biggest ever year for democracy.


Find a summary of all the sessions at Leadership Summit 2024, including Sophy's speech, here: https://www.iabuk.com/news-article/leadership-summit-2024-highlights


Take a look through our photo album from Leadership Summit 2024 here: https://www.flickr.com/photos/iabuk/albums/72177720315387279/



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In this special live episode recorded at April's Last Thursday Club, James Chandler chats to Telegraph Media Group's Camilla Child, The Independent's Alistair Smith and GroupM's Michael Clare about cookieless targeting, the role of professional journalism today and why context really does matter when it comes to how your ads are perceived.

Tickets for IAB Engage are available at: https://www.iabuk.com/events-training/engage-2024



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FAQ

How many episodes does The IAB UK Podcast have?

The IAB UK Podcast currently has 230 episodes available.

What topics does The IAB UK Podcast cover?

The podcast is about Marketing, Advertising, Podcasts, Technology, Digital, Business and Adtech.

What is the most popular episode on The IAB UK Podcast?

The episode title 'The IAB UK Podcast: Creative Performance, in partnership with TikTok' is the most popular.

What is the average episode length on The IAB UK Podcast?

The average episode length on The IAB UK Podcast is 26 minutes.

How often are episodes of The IAB UK Podcast released?

Episodes of The IAB UK Podcast are typically released every 6 days, 23 hours.

When was the first episode of The IAB UK Podcast?

The first episode of The IAB UK Podcast was released on Jan 11, 2018.

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