The Healthy Work Podcast

Ashley Fenker is a freelance professional writer and editor. She launched her business full time in November 2018. She partners with businesses and nonprofits on writing and editing projects with a speciality in bringing missions to life with creative storytelling. In addition to more technical and marketing driven projects, she is an essayist who was published last year in Oprah Magazine.

On this episode we discuss:

• Common mistakes small business owners make on their marketing materials & websites
• When to invest in a professional's help for your business & messaging
• Shifting routines & work life during COVID-19
• Doing website refreshes & brain dumps to bring your brand to life
• Putting your mission into 1-2 sentences to uses as a guide for your voice & brand
• Practical strategies for pushing past writer’s block
• Why & how to invest in choosing the right name for your business
• Running a business while also living with an autoimmune condition

Resources from this episode:

• Want an extra set of trained eyes on your business copy? Need help getting to the heart of your brand’s story? Book one of Ashley’s professional copywriting & editing services here.

Emily is a Board Certified clinical nutritionist with a M.S. in Nutrition & Integrative Health. She is also the parent of a child with multiple life-threatening food allergies, an educator, and a vocal advocate for food allergy awareness and children’s nutrition.
On this episode we discuss:

• How Emily's personal health journey led her to niche down in her practice
• Wearing many hats in a wellness business & making it work for you
• The benefits of doing the things that scare you in your business
• Why public speaking is essential for a new practitioner
• Practical tips for booking & prepping for a national speaking gig
• How to get over your fear of public speaking
• Why vulnerability is essential to reaching the clients you want to help

Resources from this episode:

• Learn more about Emily's nutrition practice
• Read her blog focused on food allergies
• Follow @thriveinside on Instagram

Jennifer Chu is one of the country's first Board Certified Women’s Health Specialists. She has been a physical therapist since 1997, and in 2001 she opened ITR Physical Therapy in order to create an environment where patients would receive the individualized, quality, and manual care that she believes each patient deserves.

Jennifer has spoken nationally about her field, has participated in clinical research regarding release techniques for painful bladder syndrome and painful C section scars.

On this episode we discuss:

• Giving clients the time & attention they need while also taking care of yourself
• How Jen ended up pursuing an entrepreneurial life even though that wasn't her original plan
• Why she niched down to serve patients with pelvic pain & dysfunction (& how to try a bunch of specialities out before you choose a population)
• Starting a practice with word of mouth marketing & professional networking
• The MOST IMPORTANT thing to invest in when you're first starting out (hint: it has to do with education!)
• Being aligned with yourself & delegating as soon as you can
• The important work of destigmatizing women's health issues & helping patients become more aware of their individual needs
• Why Jen does a ton of outreach in the community (for free!) & recommends this to all newbie wellness practitioners

Resources from this episode:

• Learn more about Jen's physical therapy practice & the work she does in women's health, pelvic dysfunction, & more
• Follow @itr_physicaltherapy on Instagram
• Join the Healthy Work Community to collaborate with other passionate wellness entrepreneurs!

Christie Dondero Bettwy is the Executive Director of Rock Recovery, a DC-based nonprofit that helps people overcome disordered eating so they can live full and healthy lives. Christie has been recovered from an eating disorder for over 10 years, and is passionate about growing Rock Recovery's community impact and sharing the fact that complete freedom from disordered eating is possible.
On this episode we discuss:

• The importance of relationship-based business & partnerships for growth
• Implementing a sliding scale & creating a sustainable model for community outreach
• Spending money to make a money when you're on a small budget
• Using workshops & events to leverage the communities of trust that people already have in place
• Seeking feedback as a leader so that you can be aware of your own blindspots
• Qualities to look for in a new hire when you have a small team
• Setting aside strategic time to cast dream & cast vision

Resources from this episode:

• Attend Rock Recovery's Annual Benefit Dinner
• Get on their Treatment Provider List
• Volunteer with Rock Recovery
• Learn more about their Clinical Recovery Services

Dr. Meghan Walker is a naturopathic doctor and entrepologist, focusing on the health optimization of entrepreneurs. As an entrepreneur, Meghan started and sold her first business while in University and is a Co-Founder and past CEO of the digital health media start-up, Bright Almond.

She is the host of the Entrepology Podcast and the Founder of Entrepology Labs, a functional medicine practice in Toronto. Meghan is the creator of the women’s performance supplement line, Badass Fuel, and is the Chief Cheerleader at Clinician Business Labs – a platform to assist clinicians to scale and amplify their businesses.

And if that wasn’t inspiring enough, Meghan is also an award-winning speaker, having spoken on international stages and through multiple media outlets on topics related to women’s performance medicine, brain health and entrepreneurship. In fact, she is the host and producer of the annual entrepreneurship conference Impact LIVEs which is happening this November in Toronto! Most importantly, Megan is a mom to three littles.

In this episode we discuss:

• How community can fuel your passion and increase the impact of your wellness business
• Practical strategies for optimizing your time as an entrepreneur
• When to relinquish control and start bringing in experts (aka new hires) to scale your business
• How to choose a niche when you're struggling to decide
• Why you need to charge what you're worth AND innovate your offerings

Resources from this episode:

• Get your ticket to Impact LIVEs!
  • What is it? An epic, 3-day event created for visionary clinicians and practitioners in the wellness industry
  • When is it? Nov 21, 22, & 23rd 2019
• Tune in to the Entrepology Podcast to optimize your own health and wellness as an entrepreneur
• Check out Clinician Business Labs for more business building resources
• Join the Healthy Work Community to collaborate with other talented wellness entrepreneurs