Episode 59: Understand Your Customer! 💥

01/12/20 • 8 min

The second Sunday Session - a short, sharp selection of Sunday inspiration featuring some bonus content from previous guests, recent healthtech news, recommendations for events, books, articles and some Q&A from all the comments and feedback.
This time, James brings you some bonus content from Episode 37 with Dr. Jud Brewer who holds the position of 4th most watched TED talk in 2016, with 12 million views. Jud is founder of MindSciences Inc developing digital therapeutics in the area of addiction, he is Director of Research and Innovation at the Mindfulness Center and associate professor in psychiatry at the School of Medicine at Brown University and research affiliate at MIT. He’s also held research and teaching positions at Yale University and the University of Massachusetts’ Center for Mindfulness.

As an addiction psychiatrist and internationally known expert in mindfulness training for treating addictions, Dr. Jud has developed and tested novel mindfulness programs for habit change, including both in-person and app-based treatments for smoking, emotional eating, and anxiety (Eat Right Now, Unwinding Anxiety and Craving to Quit).
James' Forbes Article: https://www.forbes.com/sites/jamessomauroo/2020/01/10/kry-expands-further-with-155-million-investment-into-digital-health-platform/
Jud's TED Talk (>12 million views): https://www.ted.com/talks/judson_brewer_a_simple_way_to_break_a_bad_habit?language=en
Episode 37: The Story of Jud Brewer, Mindsciences Inc and Mindful Tech 📱: https://podcasts.apple.com/us/podcast/episode-37-story-jud-brewer-digital-therapeutics-mindful/id1438968893?i=1000447525669
HS Health-Tech Talks Event, 28 January: https://www.eventbrite.com/e/hs-health-tech-talks-growing-a-startup-registration-86471437397
If you want to suggest a guest or appear on the podcast, email James a pitch at [email protected] or if you want a question answered on one of the Sunday Sessions, send it to that email too or message him on his socials (below). If you’re interested in sponsoring the podcast, email us at [email protected] to ask for our sponsorship brochure. If you want to pitch James a Forbes article or send him a press release, email him at [email protected]
For more information and content, check out our website www.hs.ventures. You can follow us on Twitter @HSVenture, on Instagram @hs.ventures, on Linkedin at HS. and you can email us at [email protected]
You can get our host, Dr. James Somauroo, at www.jamessomauroo.com and you can follow him on Twitter @jamessomauroo, on Instagram @j_soms and on Linkedin at james-somauroo

Previous Episode

Episode 58: The Story of 'Changing Health' and Behaviour Change At Scale 🚀

This week, James is joined by Professor Mike Trenell, one of the UK's leading lifestyle medicine researchers in digital health and diabetes having published over 100 peer-reviewed papers. Mike is also a Professor of Metabolism & Lifestyle Medicine at Newcastle University, founding director of the National Health Innovation Observatory and the expert behind the BBC documentary, 'How to Stay Young', where he used his background in weight management, diabetes and nutrition to inform the documentary's studies.
Mike is currently imparting his expertise and background as co-founder and chairman of health-tech company Changing Health, a behavioural change platform for Type 2 diabetes management, prevention and weight loss.
A load of lessons for entrepreneurs and those interested in health and technology this week, James and Mike discuss elite sport and tech, the value of good mentors shaping you, how we’re all standing on the shoulders of giants in healthtech right now and the changing heath tech landscape through Mike’s time in the sector.
[email protected] | @miketrenell | https://www.linkedin.com/in/michaeltrenell/
For more information and content, check out our website www.hs.ventures. You can follow us on Twitter @HSVenture, on Instagram @hs.ventures, on Linkedin at HS. and you can email us at [email protected]
You can get our host, Dr. James Somauroo, at www.jamessomauroo.com and you can follow him on Twitter @jamessomauroo, on Instagram @j_soms and on Linkedin at james-somauroo

Next Episode

Episode 60: The Story of Biobeats and Coding Human Behaviour 🤖

Why do humans ignore their limitations to climb Everest, run multiple ultramarathons to their death? Why do people bring food to funerals? What happens when you measure heart rate variability of French bankers during Brexit? This week, James is joined by David Plans, cofounder and CEO at BioBeats, an artificial intelligence company dedicated to understanding and promoting human wellbeing through preventative mental health. David describes himself as a psychology researcher and entrepreneur - his initial doctoral used AI to create adaptive media systems that imitated and queried the nature of human creativity. He’s given papers and performances at SXSW, International Computer Music Conference, the European Conference on Artificial Life, IRCAM, the Darwin Symposium, and the Computer Arts Society in London. David is also currently pursuing a DPhil in cognitive neuroscience at the Social Cognition Lab, University of Oxford, with Geoff Bird.
Interestingly, David's early research focused on computational intelligence approaches to understand and classify emotion in music making, which forced him to examine the psychophysiology of play, flow and stress. Having built technology (apps+sensors) that attempts to measure stress and interoception in neurotypical adults, he is now investigating the influence of interoceptive awareness on stress, as well as aspects of organisational behaviour surrounding empathy and vulnerability. David actually suffered a heart attack in Brussels airport due to a combination of high-stress, malnutrition and lack of physical awareness of his health declining, so is now most interested in whether training interoceptive awareness through digital forms of biofeedback could contribute to better stress resilience and foster empathy.
[email protected] | biobeats.com/ | https://www.linkedin.com/in/davidplans/
For more information and content, check out our website www.hs.ventures. You can follow us on Twitter @HSVenture, on Instagram @hs.ventures, on Linkedin at HS. and you can email us at [email protected]
You can get our host, Dr. James Somauroo, at www.jamessomauroo.com and you can follow him on Twitter @jamessomauroo, on Instagram @j_soms and on Linkedin at james-somauroo