The Headliner Podcast: Discovery and Marketing

On the latest Headliner Podcast, we'll be going over the various paid options that are available to podcasters looking to grow their audience and listenership! These options include paid ads on social media sites like Twitter, Facebook, and Instagram, as well as podcast apps like Overcast, or via Google Adwords. We'll also be going over whether or not paid promotion is the best way for new podcasters to promote their show.

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This episode features facts, tips, and tricks for utilizing Twitter to gain podcast listeners.

This week, we wanted to pry into your genius podcasting minds and find out what some of your favorite gear is. Your answers were all over the map, and super creative as always!

Nicholas and Rob G from Libsyn are teaming up for a webinar next Week. It’s on Wednesday April 22nd at 5pm eastern. You can sign up for that here

Now, here are some essential pieces of podcasting gear our audience can’t live without:

Carolina Groppa from Life with Caca, a podcast where Carolina speaks with producers from every corner of the entertainment industry, can’t live without her Sony noise-canceling headphones. A good pair of noise-canceling headphones have made a world of difference for the sound quality of the podcast, and really help Carolina hear the nuances in each episode.

Sarah Barnes Humphrey from Let's Talk Supply Chain first and foremost can’t live without her editor, who trumps all pieces of gear. Aside from her amazing editor, Sarah can’t imagine podcasting without her mic flag. Mic flags offer a place for podcasters to display their logo and branding, and it can make your whole operation look extra professional.

Mark Tarnow of Afternoon Coffee with Mike and Tim can’t live without his sound-absorbing panels. Mark’s son had them custom made from ROCKWOOL over wood frames, and help to make his audio crisp and clean.

Christian Hunt from the Human Risk podcast, a podcast all about human behavior, can’t live without his microphone...accessories. Christian uses the RØDE NT-USB, which he has mounted on a boom arm swivel mount, so he can perfectly position his mic whether he is sitting or standing. For Christian, the boom arm is his most needed piece of gear, since it makes podcasting comfortable and convenient.

Rachel from Dating App Disasters, a hilarious podcast about the wild ride of dating apps, can’t live without her RØDECaster Pro. The RØDECaster Pro is a tiny, portable podcast studio that can easily go with you wherever you want to podcast. Best of all, it includes tons of awesome features so you can have guests call in, add sound effects, and much more.

Andrew Gelina from the Underserved podcast, which focuses on the Boston technology scene, can’t live without his Cloudlifter CL-1 Mic Activator. When Andrew works from home, the Cloudlifter helps to make even make-shift audio set-ups sound professional.

It’s pretty amazing how many different pieces of gear and equipment exist for podcasting, and even more incredible how creative people can be when creating their own solution! While we got some amazing answers, we know we still have some listeners who are still working to find a setup that works for them. To add to the inspiration, here are three podcast set-ups at three different price points:

The Headliner Podcast is back with a whole new focus: Podcasters. Each week, we will send out a question or prompt via our newsletter, collect the responses and include some of them in the episode. If you'd like to be a part of this, please subscribe to the Headliner newsletter

On This week's episode we asked "How has COVID19 affected your podcast or business?"

This Week's Podcasters Include:

Civilla Morgan

Adriane Berg

Dawain Atkinson

Dan and Linda

Juan Kingsbury

Mae Mariyam Thomas

Heather Foster

Nick and Oliver chat about Headliner's new mobile app and how it makes sharing your completed videos/setting up an autovideo queue quick and easy!

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