Core Values: The Deal Is, They're a Big Deal

09/24/23 • 11 min

In this episode, we're taking a closer look at core values and how they shape the creative artisan and maker (CAM) community. We discuss how core values can attract and retain your ideal customers, emphasizing their increasing importance in today's complex world. Furthermore, we highlight that core values shouldn't just be displayed on your office wall; they should become an integral part of your daily operations and branding and the components needed to develop a successful Core Values statement. Join us.

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Credits:
Music: Islabonita by An Jone
Vanessa S. - Ph.D
Host

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The Handmade Mentor Podcast - Core Values: The Deal Is, They're a Big Deal

Transcript

Vanessa S.00:00:01.584

Greetings , welcome to the Handmade Mentor , the podcast for the creative artisan and maker in all of us . Core values are the fundamental principles that shape a business's identity and guide its decisions and behavior . They reflect what is most important to the company . In contrast , mission statements focus on describing a business's purpose and its goals . Mission statements tend