Growing Passions into Family Business with Michel and Veronique Sallin | The Ground Up Podcast Ep. 6

Founders of Cherrylake and IMG Citrus Michel and Veronique Sallin talk about their entrepreneurial journey, the importance of purpose, passion and values to growing a successful family business, and how they learned to transform adversity into opportunity. They discuss the importance of diversification, vertical integration and differentiation in agri-business, and share a few life lessons they learned along the way.