The art of the newsletter: lessons from the reader's perspective

Anthony Haynes writes: In this, our latest genre-based, episode, Engy Moussa and I explore newsletters - primarily from the perspective of the reader.
We range widely, exploring questions concerning quantity, spatial design, schedules, the reading journey, distinction, and offputting features.
And we review our favorite examples, asking what can be learned from them about the art of the newsletter.
And, finally, we consider the benefits to writers of contributing to newsletters.
Links

• Our episode on managing emails: Managing emails
• Our episode on Robin Williams' book: The non-designer's design book
• The Royal Mint: www.royalmint.com
• Buzzsprout Weekly: www.buzzsprout.com/2366845/share
• Jenni Field: From chaos to calm
• British Ecological Society: newsletter
• James Clear: 3-2-1

Further listening
We hope you've found this episode a rewarding listen. If so, you might enjoy the following genre-based episodes:

• White papers: what are they? what are they for? how do they add value?
• How to get blogging and stay blogging

Support the show

About the publisher
This episode is published by Frontinus Ltd. We're a communications consultancy that helps organisations and individuals to communicate scientific, professional, and technical content to non-specialist audiences.
We provide

• consultancy
• mentoring
• editing and writing
• training

and work on presentations, bids and proposals, and publications (for example, reports and papers).
To learn more about services or explore ways of working together, please contact us via our website, http://frontinus.org.uk/.