The Greatest Stories Never Told

Niels Juul is not only the producer behind the epic, award-winning crime film, The Irishman... but he also was a founding partner in the brand Von Dutch, which became an international sensation. Yet in this episode, we went deep into the dark side of mainstream Hollywood (stuff that the friendly advertisements wouldn’t even dare to talk about.) Things such as what goes along behind the scenes and even the counterfeiters! So get ready... because you’re about to gain access to the dark underbellies of a world where most people only see the surface. Here, you’ll discover: Struggling to sell more of your products and services? Here’s how you can steal the single most important marketing strategy Von Dutch exploited to turn this small clothing brand from LA into a multimillion dollar international sensation (hint: it requires absolutely $0 in marketing budget... just flat out savviness!) (13:23) The #1 lethal mistake Von Dutch made that triggered the hidden ‘business collapse’ ticking clock which led to their inevitable downfall (this preventable mistake cost them upwards to $100 Million in potential revenue... are you making the same mistake in your business? Find out here) (30:40) The ‘Fake Paparazzi’ technique one Von Dutch founding partner used to create instant buzz and hype surrounding ANY individual... no matter how seemingly ‘unknown’ they may be (this strategy alone single handedly made Paris Hilton who she is today!) (55:47)

Nicole Arbour is more than just a successful comedian. She’s a social media superstar who’s earned over a billion views on her videos online. Not only is she freaking hilarious... but you’ll be amazed to discover the amazing personal journey Nicole had to go through to get to this point. Going from a hospital bed to now the greatest stories never told stage. So get ready! We’re in for a good one. Here, she also revealed: The internal 'F you' moment that allowed her to overcome her personal Mount Everest (this particular incident left her in so much pain... sleeping on the floor became a lot more bearable than sleeping in her own bed!) (20:51) The single most effective negotiation technique you can steal directly from the 'FBI playbooks' to immediately SHOCK any bully that's giving you a hard time (simply do this on your very next encounter and watch how even the most abusive of them all starts treating you differently just a few seconds after) (1:03:30) Struggling to get noticed? Here's how you can use Donald Trump's 'polarization secrets' to instantly create compelling content that literally DEMANDS your viewers attention (caution: please don't overuse) (57:05) What NEVER to do in your content creation process if you're truly serious about standing out from the crowd (9 out of 10 people make this foolish mistake... but be cautious, because falling for this easy trap is a surefire way to guarantee you'll head straight to the pantheon of complete irrelevancy!) (1:07:13) Find Nicole’s work at: @ibnicolearbour

Brendan Kane is no Joe Schmoe. He’s one of the go-to guys I turn to for effective strategies on how to use attention-grabbing storytelling to build more engagement and have a bigger impact with my messages. The man is brilliant. He’s helped mega stars like Taylor Swift grow their social following, and even built a personal following on Facebook of a million real fans... in a single month! I learn something new each time I talk to him. And today, he’ll share some of his most effective strategies for growing your brand (plus some mind-blowing discoveries about human behavior.) So buckle up! You’ll discover: How a short boredom spurt led Brandon to stumble on a hidden golden opportunity that allowed for his first major breakthrough (7:32) Struggling to form a new habit? Here’s the single most common mistake people make when trying to foster new, empowering behavior (doing this guarantees you’ll find it extremely hard to follow through on your wishes... here’s how to avoid it altogether) (20:20) How to use the all entrusted 'IKEA effect' to inspire your audience to CRAVE consuming your content & investing in your brand (16:35) What NEVER to do in the first few seconds of your hook... unless you want your content to pass through your audiences’ feeds like a ship in the night! (52:12) One mind-shattering marketing lesson I stole directly from MTV’s founder, Robert Pittman (PLUS --- the ‘value-fountain’ positioning trick I learned firsthand from elite marketer Eben Pagan... and why it is a must-do if you’re looking to gracefully take your customer further up your value ladder) (22:23) Brandon's proven blueprint to go from ‘zero to hero’ and build a massive following that engages with your brand (note: this is the very same framework Brandon has used to supercharge his own social media growth in a matter of days! Use wisely) (40:13) Check out Brandon's book here: https://bit.ly/3aDunYG

I hope you're all fired up... because my guest today is one of the most networked men in the world! Michael Trainer has thrown a music festival with Jay Z, and even done a podcast with the Dalai Lama himself. He has this unique ability to reach the highest level people on the planet and get them to come hang out with him and do impactful projects (one of which has raised $20 billion to help causes on the planet.) I'm pumped to have him on today's show. So sit back, turn your phone off, get ready to take some notes. This episode is gonna light you up. Here, you’ll discover: The time Michael managed to get jumped by a ruthless spanish gang in his very first travel experience (2:31) How to leverage the ‘anchor’ positioning technique to lure the heaviest hitters in ANY industry to attend and promote your social events (Michael has executed this strategy to perfection in order to cheaply mingle with the likes of Ryan Holiday, Maria Sharapova, Bill Gates and many others!) Who will you use it with? Find it here (11:09) How to Build A Powerful And Responsive Network That Reaches Even The Highest Level People In Society | Michael Trainer PLUS - Here’s how you can pull off smooth invites to your social events the ‘non-pressure way’ and easily create a platform of high level people that add tremendous amounts of value to your life (even if you’re on a tight budget and are relatively unknown in your niche!) (34:08) See more of Michael’s work at: @michaeltrainer

Roger Love is the go-to vocal coach to some of today's biggest stars. He taught Bradley Cooper how to sing for his role at ‘A Star is Born’, and even helped Tony Robbins become a better speaker on stage. And today, you’re going to find out how you can enhance your voice in every conversation you have (whether it’s one on one, in a group setting, while putting out engaging content on social media that makes people fall in love with you - you name it!) after just a few quick changes. So get ready! Because this episode may very well change every conversation you have from this point forward. Here, you’ll also discover: How to steal Roger Love’s “One Octave Goog” exercise to instantly unlock the full, hidden power of your untapped voice (Tony Robbins himself has used this exercise before EVERY live performance for more than 30 years... and the best part? It only takes less than 5 minutes to rehearse!) (59:00) Do you struggle with stutters? Here’s why singing has proven to be the secret ‘infallible’ cure for lifelong stuttering (1:00:45) Do you enjoy a nice, tasty meal just before a big speaking event? If so, here’s what you should NEVER eat before you step on that stage... unless you’re looking to sign up for some serious voice handicaps (you’ll be amazed to find out just how common all these foods are... so listen closely!) (2:17) Is your voice secretly wounding your social interactions? (Few people hardly even notice this, but once they do... they can instantly fix this all-important issue and easily attain a voice that we’re all unconsciously wired to LOVE) Here’s how (1:10:27) Here’s Roger Love’s secret vocal exercise: https://bit.ly/3qm6QAH Find Roger’s work at: www.theperfectvoice.com