The Google Ads Podcast

Solutions 8

The Google Ads Podcast is here to help you achieve your business goals with Google Ads! Brought to you by Solutions 8, the global authority in the Google Ads space and one of the world's leading PPC agencies. Listen in to get the best PPC strategies, tutorials, tips, tricks, hacks, best practices, and REAL case studies. Go to Sol8.com to get help with your Google Ads

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Top 10 The Google Ads Podcast Episodes

Goodpods has curated a list of the 10 best The Google Ads Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Google Ads Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Google Ads Podcast episode by adding your comments to the episode page.

The Ultimate Guide to Google Ads in 2022 (Step-by-Step Tutorial)

The Google Ads Podcast

03/16/22 • 40 min

This ultimate guide will teach you how to create and manage your Google Ads campaign effectively for 2022. With the massive changes Google Ads implemented in 2021, how do you know how to best optimize your campaigns this year? John and Kasim are here to help you navigate the changes so your business can be where it needs to be.

In this episode, they'll walk you through the step-by-step process of creating an effective Google Ads campaign for 2022. And they'll give you tips on how to better manage and optimize your ads for maximum performance.

Topics they cover:

Building a new Google Ads campaign for 2022
What to keep in mind when adding values
Selecting a campaign type
General settings
Understanding the conversion path now for Ad scheduling
Targeting and audience segments
Budget and bidding
Ad groups and keywords
What Google removed in ad creation and what you can do to work around it
The big updates for Google Ads management in 2022

Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

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👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

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Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

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The Psychology of Google Ads

The Google Ads Podcast

03/14/22 • 10 min

Understanding consumer psychology can lead to more quality leads and conversions. In the episode, you'll learn how it works and how to benefit from it.

In digital marketing, advertisers often focus on the "tactical" implementation of ads. They focus on how to create them, when to run them, and what ad copy will work best. However, for your Google ads to be successful, you must consider the psychology behind your strategy.

What’s the target demographic? What are they thinking about? And what's their intent when they search for topics or keywords? - These questions relating to consumer psychology can give you a better view of the world of your lead prospects. In turn, achieves better ad performance and more sales,

In this episode, Kasim gives examples of missed opportunities because of poorly analyzed consumer psychology. He then gives useful suggestions on how to never miss another opportunity.

How placement affects customers
The psychological effect of product imagery and display ads
Tips to incorporate the psychological aspects in your Google ads

Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

The Customer Avatar Workshop:

https://youtu.be/KojXuj7e3Us

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

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Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

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Double Your Paid Ad Performance With the #1 Amplification Tool

The Google Ads Podcast

09/23/23 • 10 min

We consistently see strong remarketing campaigns DOUBLE the effectiveness of a campaign. However, even people who run strong remarketing campaigns make one crucial mistake—they only run remarketing within the same network as their original campaign.

That's where omnichannel remarketing comes in. Kasim first learned about this game-changing strategy from Aleric Heck, which has proven highly effective.

To help you achieve similar results, we have compiled a list of networks that allow omnichannel remarketing (also known as retargeting). Using as many of these networks as you find viable, you can take your remarketing efforts to the next level and achieve even greater success.

0:00 How to Double Your Paid Ad Performance

1:18 The Google and Meta network

2:13 LinkedIn

3:02 TikTok

4:10 Snapchat

4:27 Pinterest

5:20 Twitter

5:49 Reddit

6:10 Bing

6:39 Yahoo

6:58 Amazon

7:10 AdRoll

7:44 Taboola

Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

💣 The Ultimate Guide to Google Ads for 2023:

• The Ultimate Guide to Google Ads for ...

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit

The 60/40 Google Ads Budget Allocation Rule

The Google Ads Podcast

11/12/23 • 15 min

Regina is here with her tried and tested 60/40 budget allocation rule that can help you optimize your Google Ads campaign performance effectively.

This formula states that 60% of your daily spend should target warm leads, while 40% will go towards cold traffic. With this rule, you won't need to worry about tedious data tracking or guessing which campaigns should get more ad budget. In this video, Regina dives deep into the rule, its dos and don'ts, and how to handle common challenges when clients want to reallocate or end campaigns too soon.

Imagine being able to make sound decisions on budget allocation without spending hours researching and trying different methods yourself! The 60/40 Rule has been proven as a reliable solution for businesses that want results easily without sacrificing quality.

Listen to this episode now and learn how simple it is to apply the 60/40 Rule in your ad budget today!

Apple Fires Another Shot at Marketers and This One Hits Close to Home!

The Google Ads Podcast

08/18/23 • 3 min

Kasim shares the latest update by Apple about Link Tracking Protection and how it could potentially change the game for digital marketing. Will Apple be launching its own ad platform? What impact will this have on existing marketing campaigns? Listen to this episode to learn more.

With the release of iOS 17, Apple is now automatically removing tracking parameters from links clicked on their devices. This means that advertisers and analytics firms will no longer be able to track users' behaviors and preferences as easily as before.

Join Kasim as he dives into the pros and cons of this latest development and what it means for marketers everywhere. Don't miss out on this important discussion - hit that play button now!

iOs 17 automatically removes tracking parameters from links you click on:

https://9to5mac.com/2023/06/08/ios-17...

Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

💣 The Ultimate Guide to Google Ads for 2023:

• The Ultimate Guide to Google Ads for ...

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit https://www.starterppc.com for more information. 🚀

We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

Visit: https://sol8.com/free-stuff/

💯The Ultimate Guide to Google Ads for Lead Generation:

https:/...

Paid Ads 101: The #1 Mistake You Can't Afford To Make

The Google Ads Podcast

10/13/23 • 13 min

Are your paid ads falling flat? Are you watching money pour into a strategy that's not performing?

Regina Bellows, executive director of StarterPPC, is an expert in the field and has seen the same mistake made over and over again. You don't need to be another statistic. Find out what this one huge mistake is so you can avoid it, save money, and get back on track to unlocking maximum ROI from your paid advertising campaigns.

Listen to this episode now and learn how to harness the full potential of paid advertising for any business!

Mentioned article:

What Should My MER Goal Be & Why? https://tinyurl.com/4xcyankh

Google Ads management for under $5k budgets at a fraction of the cost: https://www.starterppc.com/

Mastering Maximize Conversion Value Bidding Strategy

The Google Ads Podcast

12/22/23 • 9 min

Wondering why your campaign suddenly stops spending with Maximize Conversion Value Bidding Strategy? You’re not alone! Explore this perplexing challenge, understand it, know your options to to work around it.

Regina Bellows, executive director of StarterPPC, shares her experiences and insights into the mysterious behavior of the Maximize Conversion Value bidding, how it can abruptly stop your campaign's spending, and why Google support can't provide a clear answer. She also offers practical advice on when and how to use this bidding strategy effectively, helping you maximize your advertising efforts especially if you have a limited budget.

This episode is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget:

/ @starterppc

Google Ads Success Strategy: From $30K/Month to Six Figures With Performance Max

The Google Ads Podcast

04/20/24 • 22 min

In this episode, Senior Client Manager Mel is joined by Onkar from our Strategy team where they review what led to the success of their dropshipping client who went from barely making $30K a month to now consistently making six figures.

The Move to a One-Click World and How It’s Changing the Agency Space

The Google Ads Podcast

06/11/24 • 24 min

Kasim sits down with Nathan Perdriau, Co-Founder and Head of Paid Media at Blue Sense Digital, to discuss the challenges and implications of moving towards a one-click world in digital advertising. They also talk about the phantom recession no one seems to be talking about and their predictions and advice for the future as agency owners.

Listen to this episode to learn more about:

The shift towards automation

Understanding KPIs and financial metrics to improve strategy

Operational issues faced by businesses

Actions to avoid during this phantom recession

Connect with Nathan Perdriau and Blue Sense Digital here:

Blue Sense Digital website: https://www.bluesensedigital.com.au/

Nathan on LinkedIn:

/ nathan-perdriau

YouTube channel:

/ @bluesensedigital

Podcast:

/ @blues-brothers-podcast

0:00 Intro

0:32 The Move to a One-Click World and How It’s Changing the Agency Space

3:42 How Google maximizes revenue

10:19 Considerations and KPIs for making strategic decisions

17:50 The viability of a business is dependent upon CAC and the issues faced by businesses

24:09 Looking into the future, considering the current economic climate

Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns:

Campaign Performance Cheat Code

The Google Ads Podcast

09/03/23 • 7 min

Kasim is giving away one of our most powerful cheat codes for improving campaign performance!

From launching a new site, product, or service to trying to troubleshoot a problem or diagnose low conversions, this approach can be immensely powerful in helping you learn exactly what needs to be done to improve your campaigns [drum roll] 🥁 LIVE CHAT.

Live chat is one of the most powerful ways to collect immediate feedback from real-time users, especially if they're frustrated!

If someone has a question before checking out, is experiencing a problem with your site, or is confused about your offer, the odds of them contacting you are effectively 0%. Instead, they just leave and never come back.

However, if you make a live chat box readily available (and you don't gate the ability to start chatting), people will very quickly self-select this support option and immediately start helping you identify issues with your conversion process.

Every question you get via live chat becomes an opportunity for improvement on your site. If they're asking, it's because you haven't made it clear enough.

Live chat also helps identify objections. You can see what's holding your customers back from making a purchase. This is amazing content fodder!

You don't have to use live chat forever, but it's a great diagnostic tool that ensures you're not missing out on massively helpful conversion data.

Do you use live chat? Do you have any other tips or tricks when it comes to early campaign optimization? We'd love to hear them!

Mentioned site:

LiveChatSquad: https://livechatsquad.com/

The Google Ads Podcast

Solutions 8

Top 10 The Google Ads Podcast Episodes

The Ultimate Guide to Google Ads in 2022 (Step-by-Step Tutorial)

The Psychology of Google Ads

Double Your Paid Ad Performance With the #1 Amplification Tool

The 60/40 Google Ads Budget Allocation Rule

Apple Fires Another Shot at Marketers and This One Hits Close to Home!

Paid Ads 101: The #1 Mistake You Can't Afford To Make

Mastering Maximize Conversion Value Bidding Strategy

Google Ads Success Strategy: From $30K/Month to Six Figures With Performance Max

The Move to a One-Click World and How It’s Changing the Agency Space

Campaign Performance Cheat Code

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