Products Independent Music Artists Should Sell To Fans

04/19/22 • 11 min

Back in 2020, I got in a coaching program with Russell Brunson's team
following attending FHL, which is a marketing event that changed my life forever.
The 2nd thing that was on the overall road map of the program was creating a
summit, which is where the Indie Artist Summit came from!
The main idea for that is to create a virtual event where you interview people
in your space to share knowledge that can help your audience.
What's cool is that I met a few people in-person at the marketing event that
were automatically a good fit for this project that my mentor recommended doing!
One of them was Manafest, independent Christian rapper that built a 7-figure
music business, and I just saw him getting an award called the 2 comma club for
achieving that.
By the way, I'm hosting my 2nd summit this year where I interview 20 more of my top music industry friends to help you increase your success and income as an independent artist!
Claim your FREE ticket for when it goes Live on April 25th, 2022 at:
www.indieartistsummit.com
So in the exclusive interview that I did with Manafest, he shared about
the products that he personally sold to his audience, his fans, in the front and
back end which helped him find his true fans like we talked about in the last
episode!
Strategy: Typically, it comes down 4 types of products that I call offers (combining
physical and digital products together):
1 - Free + Shipping offer (starter pack $7-$14)
2 - Premium or VIP offer (bundle for $60)
3 - Membership offer (subscription like Patreon $10/month)
4 - High ticket offer (bring more value at $1,000+)
Now that you know the types of offers to sell to your fans, any of them that you didn't implement yet?
Hopefully that made sense to you and you're ready to take action towards getting some in place!
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Previous Episode

Living Off Your Music With Only 1000 Fans

This is the 3rd part mini-series of the AMF formula to become a self-made music artist.
Now the F stands for super "Fans" engine!
Following the last episode, where I talked about the 5 keys to music freedom with marketing, those keys would allow you to unlock and start that super Fans engine.
There was a section in my journey where I went deep into learning the fundamentals of marketing, and through that I discovered the 1000 true fan concept by Kevin Kelly.
He said: "Get 1000 supporters to spend $100 on what you create for the whole year and you'd make $100K!"
And it would be the same with your music.
It will require hard work, but once you build it up to YOUR 1000 True Fans, you are free forever to live as an independent creator earning good money making what you love!
And then it becomes math that YOU control.
Use a marketing sales funnel to collect emails and phone numbers, take followers from being outsiders to insiders of your world by taking them on a journey, nurturing them and converting them into true fans!
Someone that did it well is my good friend Kristine Mirelle, 7-figure music entrepreneur that made millions independently by avoiding to send her audience to her streaming links, but to her funnel so she would grab their email, deliver a free download of her songs, nurture them, get them to support her by them buying digital products that she created in the back end, converting them into true fans up to this day.
By the way: do you want to learn how to increase your success and income as an independent music artist, even if the world was to shut down again?
Introducing the 2022 Indie Artist Summit where I interviewed 20 of my top music industry expert friends to help you improve:
- Your craft, purpose and mindset
- Your music marketing & self-promos
- Your music business
Best of all, it's FREE!
To claim your free ticket, go to https://www.indieartistsummit.com right now.
The virtual event is kicking off on April 25th 2022 coming up, for 3 days, and you're not gonna want to miss out!
Hope to see you there.

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Next Episode

3 Golden Mindset Treats For Independent Music Success

Back in 2020, I launched the Indie Artist Summit and I decided to bring it back this year with 20 new top music industry expert speakers!
I want to help independent artists increase their success and income, and become bullet proof even if the world shuts down again.
Once thing I didn't do on the first summit is having a video introducing myself to the registrants even if I was the host!
So this year, I self-interviewed myself and share 7 golden treats I've used to continuously get to the next level as a musician.
As a sneak peak, I share 3 on this episode, from that presentation!
To get the rest, you can tap into the 2022 Indie Artist Summit for the remaining days that are left (because by the time you listen to this episode, we're probably gonna be on Day #2), go to:
https://www.indieartistsummit.com

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