The Global Discussion - Linda Rey: Charting the Course of Entrepreneurial Success

Linda Rey, the Chief Results Officer of Aurora Consulting, joins us on this episode of The Global Discussion. With insurance experience spanning over 30+ years, Linda's journey from working with typewriters and carbon-copy paper forms in the mid-1980s to becoming a recognised figure in the business world is inspiring. Linda's Professional Journey Sales, Marketing & Branding Strategies: Linda's expertise isn't limited to insurance. She's adept at crafting branding strategies that resonate with the target audience. Insurance Underwriting: Linda started her career in the insurance industry, and her knowledge in underwriting is profound. Management & Personnel Development: Over the years, Linda has implemented various management concepts and has been instrumental in personnel development. Linda's career took a significant turn in 1990 when she found herself in Atlanta, diving headfirst into the insurance industry. After a successful stint as an Ocean Marine Underwriter with a reinsurance corporation, she returned to Sleepy Hollow, NY, to rejoin her father's agency. Here, she played a pivotal role in technology upgrades, brand building, and expanding the agency's visibility. In 2009, the world of social media captivated Linda. Her adeptness at leveraging modern tools with traditional selling and networking techniques led to an astounding 800% increase in revenue. Aurora Consulting: A New Chapter 2017 marked a new chapter in Linda's life. She and her partner Trevor launched Aurora Consulting, a Commercial Financing Brokerage. Their mission was to assist entrepreneurs in expanding their ventures with unique and cost-effective business financing solutions. However, the pandemic brought unforeseen challenges. But as true entrepreneurs, Linda and Trevor pivoted. They embarked on a mission to help business owners understand the intricacies of business financing and the SBA's Economic Injury Disaster Loan (EIDL). Their efforts bore fruit, helping secure over $70 million in disaster funding for small businesses. Recognitions & Community Contributions Linda's contributions haven't gone unnoticed. Often recognised by various organisations, including: 914Inc. Magazine Westchester County Business Journal Sleepy Hollow Chamber of Commerce American Association of University Women Westchester Hispanic Chamber of Commerce Institute of Applied Human Dynamics Furthermore, Linda appears in numerous publications like Fortune Small Business, The Insurance Journal, Independent Agent, etc.

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