How to Boost Email Engagement with Lisa S. Jones Ep 210 - The Global Discussion

Lisa S. Jones joins Host Simon Hodgkins in this episode of The Global Discussion. Lisa, the Chief EyeMail Officer (CEO) of EyeMail Inc., shared insights into her remarkable journey from a logistics major at Alabama A&M University to becoming one of the most disruptive women in emerging tech, as well as a globally recognized email marketing innovator. Lisa is a true pioneer in digital communication. A Journey Rooted in Passion and Purpose Lisa's story is one of resilience, innovation, and a commitment to excellence. Originally from Montgomery, Alabama, she began her professional journey at NASA, working in logistics and procurement. However, it was a deeply personal moment—following the passing of her mother—that redefined Lisa's purpose and fueled her passion for creating something impactful. That pivotal experience led to the birth of EyeMail Inc., a company now reshaping how organizations communicate through email by delivering immersive video experiences directly into recipients' inboxes. Lisa reflects on the moment that changed her life: "I made a commitment at my mother's gravesite to contribute more to the world and leave a legacy. That's how the concept of EyeMail came to life." She wanted to make every communication more personal, engaging, and meaningful, and her company has done just that. Disrupting Digital Communication with EyeMail EyeMail is more than just an email service. With its multi-patent-pending technology, EyeMail enables instant video play within emails across any platform—without the need for recipients to click on a link or download attachments. Lisa's innovation solves a problem every marketer faces: cutting through the clutter of crowded inboxes. EyeMail delivers captivating, high-quality video content in under 15KB, making it a game-changer in email marketing. Lisa describes EyeMail as "an immersive, captivating video that plays instantly, inspiring a call to action." This approach has attracted major partners like Porsche, Coca-Cola, WarnerMedia, and Delta Air Lines. It's also earned EyeMail recognition as one of the Top 40 Innovative Companies by the Georgia Technology Association and a spot in Catalyst Magazine's Top 300 Companies to Watch. A Global Vision for Communication Lisa's vision for EyeMail is global, and she is well on her way to realizing that goal. Her diverse and dynamic team spans multiple countries, including Canada, Pakistan, India, and the Philippines. Whether it's enhancing corporate communications, marketing campaigns, or internal employee engagement, EyeMail's versatility makes it applicable across industries. Reflecting on EyeMail's potential for growth, Lisa shared, "Regardless if you're a small business, a nonprofit, or a Fortune 500 company, we all have compelling messaging to send out. My vision for EyeMail has always been global, and we're expanding our reach worldwide." A Trailblazer for Women in Tech Beyond her business acumen, Lisa is a proud advocate for women in technology and diversity in the workplace. She serves as a board member for the Technology Association of Georgia's Diversity & Inclusion initiative, championing the need for more representation in tech. For Lisa, success isn't just about business—it's about paving the way for others, particularly women of color, to thrive in technology. Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes. To support The Global Discussion, please visit: https://www.buymeacoffee.com/globaldiscuss Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook