The Garage: Tools For Retail Media Innovation

In our second special episode from POSSIBLE, our hosts sit down with Albertsons Media Collective VP Harvey Ma and Sherry Smith, Executive Managing Director for the Americas at Criteo where she leads the brand’s commercial and operations teams across enterprise and growth accounts in the region.

During the conversation, they discussed how sponsored search and product ads fit into an omni-channel marketing approach, how the retail media boom has changed the sponsored landscape, and what are the next big needs that RMN’s can anticipate coming from brands and how can they support.

00:00:01 - Introductions

00:06:24 - Sponsored Search and Product Ads in Omnichannel Marketing Approach

00:11:43 - The Role of Sponsored Search in the Funnel

00:30:43 - Supporting Brand Safety and Client Needs

Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective

The views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders.

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On this episode of The Garage, we dive deep into the intriguing and ever-important facet of In-Store Retail Media. In an increasingly virtual world, brands may overlook the importance of enhancing and creating powerful in-store experiences to connect with customers.

Yet, it remains a critical avenue for brands to make a meaningful impact. Listen in as Todd Hassenfelt, Global Digital Commerce Senior Director at Colgate-Palmolive, along with returning guests Dan Hight, VP of Media Partnerships at Placer AI, and Paul Brenner, SVP of Global Retail Media at Vibenomics, and hosts Dan Massimino and Evan Hvorka, dissect the role of in-store retail media in the industry’s evolving landscape.

Together, they explore the latest innovations redefining how brands connect with consumers in physical environments and how this in-store experience allows retailers to understand consumer needs more clearly. They further discuss the changing nature of the in-store experience as more than just product-pushing; it’s now about problem-solving.

Unpacking the importance of compelling content in enhancing the in-store experience, the conversation also highlights the need for quality messaging that resonates with shoppers and drives engagement.

While the conversation looks at the potential of in-store retail media, it also examines the challenges of measurement and data sharing in retail media, stressing the importance of conversion rate data and actionable insights for brands to optimize their strategies.

From industry best practices like collaboration and potential standardization to the need to reimagine the brand-to-consumer connection through in-store experiences, this episode of The Garage is not one you want to miss.

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While most businesses are just now shifting their focus to sustainability, Belvedere Vodka had been quietly working on it for nearly a decade.

"We've been working on sustainability since 2012 and in a pretty serious way, but we didn't really talk about it before. It was something that we did," says Rodney Williams, President and CEO of Belvedere Vodka. "We reduced CO2 emissions from 2012 to 2017 by 42% and we were the first distillery to win a green energy grant in 2018 from the EU, that information before the pandemic was kind of great for people who wanted to nerd out and sustainability. But now it's germane to a much broader audience who is online, who is making decisions and online and finds this commitment to quality, this commitment to the environment important their decision process."

On the latest episode of The Business of Marketing Podcast, we sat down with industry legend Rodney Williams during Mediaweek 2021 to discuss his career as a purposeful and empathic leader, his focus on advocating for and building inclusive corporations, and the power and importance of brand storytelling.

Tune in to learn how Belvedere is distilled with purpose at its core, the ways in which they are nourishing the environment and reducing its carbon footprint, and how the ways it connects socially with its consumers and communities around the world.

Brought to you by SAP

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At the beginning of 2020, Square was gearing up for a huge growth year driven in large part by brand storytelling and customer acquisition.

No one could have planned or predicted what ultimately happened next but, the strategy, plan, and priorities didn't fundamentally change once the pandemic hit, but the needs of Square’s customers did. The company's ability to move fast and be agile to the changing landscape enabled them to provide an essential lifeline to literally millions of businesses around the world.

On the latest episode of The Business of Marketing, we sat down with Lauren Weinberg, Global Head of Marketing for Square to discuss the importance of being an empathic leader during uncertain times and what it means to lead with vulnerability, especially when it comes to managing her team.

Tune in to learn how Square experienced significant growth during the pandemic while providing resources, services, and loans for small businesses all over the world, the meteoric rise in cashless businesses, and some of the new tools and products that they plan to roll out to continue to help SMBs in the future.

Brought to you by SAP

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During their 2020 season, the Milwaukee Bucks had the NBA’s best record, the league’s Most Valuable Player, and the best chance for a Bucks team to win a championship in 49 years, but on August 26, the Bucks players decided to take a stance instead of play Game 5 in their series with the Orlando Magic.

Following the shooting of Jacob Blake by police in Kenosha, Wisconsin, the Bucks players refused to step out on the court for their playoff matchup, which sent shockwaves across the NBA and later led to the Houston Rockets and Oklahoma City Thunder joining their protest for social change.

On this episode of The Business of Marketing Podcast, presented in partnership with SAP, Toby Daniels, Chief Innovation Officer at Adweek hosted a conversation with Peter Feigin, President of the Milwaukee Bucks and Fiserv Forum, and Dustin Godsey, CMO of the Milwaukee Bucks to discuss why they and their players chose to a take a stand during the Black Lives Matter movement and how their core values guided them as a business during that time.

Listen to the latest episode of The Business of Marketing to also hear how the Bucks and the NBA pivoted during the pandemic, the challenges of reopening offices and stadiums, and how innovating around virtual live experiences helped bring them closer to their fans.

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