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The Future of What

The Future of What

Music Business Association

Founded by Music Biz President, Portia Sabin as a way to educate musicians on the realities of the music business, The Future of What Podcast has become a forum where the most significant voices in our industry discuss important issues of the day. Tune in as she hosts important industry figureheads and innovators alike in exciting discussions on where the music business is headed next!
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Top 10 The Future of What Episodes

Goodpods has curated a list of the 10 best The Future of What episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Future of What for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Future of What episode by adding your comments to the episode page.

The Future of What - MusicBiz Live! w/ Instagram and Facebook
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04/10/20 • 57 min

Episode #183 : In the few weeks since our last episode, COVID19 has changed the world and how we interact with one another, and that has had many impacts upon the music business as a whole. With venues and record stores closed to the public for the foreseeable future, musicians are having to find new ways to interact with their fans, and because of the quarantine, most of those interactions are happening virtually. To help with this transition to a digital-only reality, the teams at Facebook and Instagram are rolling out new products and initiatives to help musicians and their fans establish new types of relationships that will work in the new paradigm faced by us all. In this episode, we revisit a public conversation between Portia Sabin, Perry Bashkoff (Instagram) and Mayola Charles (Facebook) that was part of a MusicBiz Live! webinar that occured on April 6, 2020.
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The Future of What - Bonus: Cindy Wilson (The B-52s)
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12/01/17 • 38 min

Episode #104: 2017 marks the 40th anniversary of iconic band The B-52s. It's also the year founding member Cindy Wilson embarked on her solo career, releasing her debut, 'Change,' on December 1st through Kill Rock Stars. On this episode, Portia talks with Cindy about her new album, adapting to today's music industry, and her advice for new musicians.
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Recent months have shown an uptick in the frequency and variety of fraudulent music streaming practices, allowing bad actors to collect undue revenue by criminally inflating the number of streams for tracks they upload to DSPs. In the first of two episodes this Fall covering music streaming fraud, we talk to CD Baby's Chief Revenue Officer, Christine Barnum about the history of fraudulent behavior since the start of digital music sales, CD Baby’s participation in the Music Fights Fraud initiative, why there is a need for a coalition to combat streaming fraud, and what steps are being taken today to address the issue.
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Shane Told (Silverstein, River Oaks), joins us to talk about his podcast, Lead Singer Syndrome, making it in the music business and more. Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0 Follow us: Twitter: http://bit.ly/2gOYMYM Facebook: https://www.facebook.com/thefutureofwhat/ Instagram: http://bit.ly/1L6T8fl
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In just a few short years, song lyrics have gone from a “nice to have” addition that music fans could seek out in liner notes or on the internet to a hot commodity on streaming platforms, graphics-heavy promotional videos, user-generated content and beyond. This month, we talk with LyricFind Founder & CEO, Darryl Ballantyne about the evolution of lyric-centric products, how his company liaises with labels & publishers to help support their needs, the renewed importance of proper song translations as music’s reach breaks cultural barriers, and much more!
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The Future of What - New Tools For Developing Artists
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12/20/19 • 60 min

While some artists are eschewing the traditional label route to market, there is no getting around the fact that artists simply can’t do everything they need to do in order to be successful on their own. Most developing artists need help with marketing, branding, social media strategy, booking, publishing, content creation and more, if they’re going to breakthrough the din of digital noise. On this episode, we speak with Chelsea Cressman (AGD Entertainment) and Cameo Carlson (mTheory) about the ways that their companies are helping artists build and hire teams to manage the tasks that are beyond their particular scope and level(s) of expertise.
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The Future of What - Open Mike Eagle

Open Mike Eagle

The Future of What

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08/01/17 • 20 min

We caught up with "comedy-adjacent" rapper and fellow podcaster Open Mike Eagle at Pickathon last year. Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0 Follow us: Twitter: http://bit.ly/2gOYMYM Facebook: https://www.facebook.com/thefutureofwhat/ Instagram: http://bit.ly/1L6T8fl
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With more artists creating and releasing more music now than ever, there is a major need for new revenue streams and funding options to help artists take their careers to the next level. This month on The Future of What, we speak with two representatives from companies that do just that: Nick Struzenski of Vault, a bespoke catalog brokerage & artist funding service, and Matthew Tilley of beatBread, which provides funding for artists & labels alike powered by data science. Tune in for conversations about their companies’ offerings, why the need for funding is so prevalent right now, how new technologies like machine learning are making it easier to provide funding, and more!
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The Future of What - Merlin Works Magic For Indies
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08/02/19 • 46 min

Episode #163 : For the last eleven years, Merlin has been championing the independent music community in a variety of ways. During that time the organization has put over two billion dollars into the pockets of indie labels and distributors, through its negotiated deals with DSP’s like Spotify, et. al., and the organization is only continuing to grow its reach internationally. On this episode, we talk to Charles Caldas, the man at the helm of Merlin for the past eleven years, along with Jorge Brea of Symphonic Distribution and Katie Alberts of Reach Records, who both use Merlin’s services for their businesses to great advantage.
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The Future of What - Peter Gordon on Net Neutrality
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09/07/17 • 15 min

Thirsty Ear Recordings' Peter Gordon joins us to discuss how net neutrality affects musicians and the creative community. Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0 Follow us: Twitter: http://bit.ly/2gOYMYM Facebook: https://www.facebook.com/thefutureofwhat/ Instagram: http://bit.ly/1L6T8fl
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FAQ

How many episodes does The Future of What have?

The Future of What currently has 283 episodes available.

What topics does The Future of What cover?

The podcast is about Music and Podcasts.

What is the most popular episode on The Future of What?

The episode title 'MusicBiz Live! w/ Instagram and Facebook' is the most popular.

What is the average episode length on The Future of What?

The average episode length on The Future of What is 44 minutes.

How often are episodes of The Future of What released?

Episodes of The Future of What are typically released every 7 days, 1 hour.

When was the first episode of The Future of What?

The first episode of The Future of What was released on Apr 23, 2015.

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