Gen Z's purchase journey and the future of TikTok Shop
05/18/24 • 25 min
On Vogue Business’s Future of Shopping podcast, presented by Worldpay, senior trends editor Lucy Maguire investigates Gen Z’s purchase journey and the future of TikTok Shop. For the first half of the episode, Lucy is joined by executive European editor Kirsty McGregor to delve into Gen Z’s shopping habits before being joined by haircare brand K18’s Michelle Miller, who shares how she shaped the brand’s successful TikTok strategy.
Use the code PODCAST20 to save 20 per cent when you purchase a Vogue Business membership for full access to the Future of Shopping series, as well as exclusive industry insights that will give you the edge in this competitive dynamic landscape.
https://bit.ly/3VIObBE
Hosted on Acast. See acast.com/privacy for more information.
On Vogue Business’s Future of Shopping podcast, presented by Worldpay, senior trends editor Lucy Maguire investigates Gen Z’s purchase journey and the future of TikTok Shop. For the first half of the episode, Lucy is joined by executive European editor Kirsty McGregor to delve into Gen Z’s shopping habits before being joined by haircare brand K18’s Michelle Miller, who shares how she shaped the brand’s successful TikTok strategy.
Use the code PODCAST20 to save 20 per cent when you purchase a Vogue Business membership for full access to the Future of Shopping series, as well as exclusive industry insights that will give you the edge in this competitive dynamic landscape.
https://bit.ly/3VIObBE
Hosted on Acast. See acast.com/privacy for more information.
Previous Episode
Can good customer service make shopping fun again?
What makes a good in-store experience today? On Vogue Business’s Future of Shopping podcast, presented by Worldpay, executive Americas editor Hilary Milnes unpacks this question with Reformation CEO Hali Borenstein, who shares how the brand rethought the role of in-person retail.
Use the code PODCAST20 to save 20 per cent when you purchase a Vogue Business membership for full access to the Future of Shopping series, as well as exclusive industry insights that will give you the edge in this competitive dynamic landscape.
https://bit.ly/3VIObBE
Hosted on Acast. See acast.com/privacy for more information.
Next Episode
Catering to tomorrow’s luxury consumer
The post-pandemic return to shopping in bricks-and-mortar stores underlined how important it is for luxury brands to have a joined-up, cross-channel approach. On Vogue Business’s Future of Shopping podcast, presented by Worldpay, executive European editor Kirsty McGregor is joined by Tom Essenhigh, VP of retail and hospitality at Worldpay, to take stock of how the luxury experience is evolving across different channels.
Use the code PODCAST20 to save 20 per cent when you purchase a Vogue Business membership for full access to the Future of Shopping series, as well as exclusive industry insights that will give you the edge in this competitive dynamic landscape.
https://bit.ly/3VIObBE
Hosted on Acast. See acast.com/privacy for more information.
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/the-future-of-shopping-with-vogue-business-526287/gen-zs-purchase-journey-and-the-future-of-tiktok-shop-68351102"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to gen z's purchase journey and the future of tiktok shop on goodpods" style="width: 225px" /> </a>
Copy