267 - Convert Content To Customers, Part 1

11/15/23 • 48 min

1 Listener

Are you a creative business owner looking to leverage LinkedIn to its fullest potential? In this episode, we’re bringing a conversation that Chris had with Richard Moore on LinkedIn, earlier this year, to the podcast. Richard is a LinkedIn guru, who’s goal is to help users find and develop clients on one of the most active social sites on the web. In Richard’s words “Everyone you’ll do work with is here... Basically, anyone in B to B, who might buy your services, they’re here”. Chris and Richard will explore the importance of understanding user needs and discuss strategies for creating content that positions you as an expert in the eyes of your customers. They’ll also discuss how to attract and engage your target audience, and learn valuable insights on how to stand out from the crowd with compelling copy and unique approaches. This is the first part of a two part conversation, so make sure you join us for the rest of the conversation in the next episode.

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Previous Episode

266 - Creating An Authentic Personal Brand — with Ryan Alford

What do you do when you spend two decades of your life working with some of the biggest agencies and biggest brands in the world, on some of the most successful marketing campaigns of the time, and no one really knows who you are? That was the situation that Ryan Alford found himself in, after working on massive campaigns for huge brands. He found himself in a new world, where people care less about the entries on your resume, and more about the expertise that you publicly share, and the para social relationship they have with you. So Ryan did something that would, ultimately, change his life - He started his own agency, Radical, and a new podcast, Radcast. Radcast’s goal is to teach and entertain, and be a big, bright beacon bringing attention to Radical. Through Ryan’s charm and authenticity, the core of his personal brand, Radcast is now currently the #1 ranked Marketing Podcast on Apple Podcasts. In this conversation, Chris will be talking to Ryan about how he got started, the glory days of working with massive clients during a huge transition in the tech space, and the new frontier of Radical and Radcast, and how he’s successfully navigating it by being himself.

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Next Episode

268 - Convert Content To Customers, Part 2

Richard Moore continues to explore the art of attracting and engaging your audience in this second part of his conversation with Chris. They discuss transforming creative content into a loyal customer base and explore the concept of posting "Mic Drop Moments". These are pieces of content so impactful and thought-provoking that they leave a lasting impression on your audience. They also discuss why "Call to Feel" posts, those that elicit an emotional response, often work more effectively than traditional "Call to Action" posts in fostering genuine engagement. Another point of discussion is the rewards and risks of incorporating vulnerability into your posts. While this strategy can be daunting, it can create a sense of authenticity and relatability that resonates deeply with audiences if done correctly. Richard brings tactical advice to this conversation. If you're struggling to connect with potential customers or clients on LinkedIn or elsewhere, this episode is for you. Just make sure you've listened to part one!

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