The Full-Bleed Podcast

FARM-TO-NEWSSTAND PUBLISHING

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The pandemic screwed a lot of businesses over, but it did a real number on the restaurant industry. Beset by low margins at the best of times, Covid was to the business what a neglected pot of boiling milk is to your stove top. But Max Meighen, a restaurant owner in Toronto decided to fill in his down time by ... creating a magazine. Because of course he did.

And so he cooked up Serviette, a magazine about food that feels and looks and reads unlike any other food title around.

Nicola Hamilton came on as Creative Director soon thereafter. She had worked for a number of Canadian titles and during Covid, founded Issues Magazine Shop, one of Canada’s—if not the world’s—leading independent magazine shops. Because of course she did.

Food magazines, like all media, have gone through a lot recently, and the changes wrought by digital media have been amplified by Influencers, TikTokers, Instagram recipe makers, Substackers, bloggers, you name it. The food industry is ruthless and not for the weak. And I think you’ll find that both Max and Nicola are anything but. They are, quite simply, master chefs.

©2024–2025 The Full-Bleed Podcast is a production of Magazeum LLC. Visit magazeum.co for more information.

RICHARD TURLEY CAN’T STOP, WON’T STOP

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Richard Turley is changing the idea of the magazine. Richard Turley has no idea what a magazine is in the year 2024. And in this sense, he is not so different from you or I.

Richard Turley’s magazines—and there are many—are confrontations, loaded with text, or not, sometimes, but if you ask him, he’s not sure what he’s doing. He claims to be boring. He once said, “I’m a boring, traditional, formalist thinker” and he probably is, but you have to really know your stuff to get where he’s coming from.

Where Richard Turley is coming from is England, yes. He got his start at The Guardian. He was then lured to New York to help revamp Bloomberg Businessweek and his work there made art directors everywhere ugly jealous.

The secret to Richard Turley’s work is the freedom it seems to exhibit. From form. From rules. From common sense. Sometimes even from good taste. But only if you’re stuck up. Which Richard Turley is most definitely not.

Richard Turley once claimed his design philosophy was “to do something unlikable, repellent, horrible, and ugly.” Richard Turley is punk in a way, but mainstream. He’s underground-adjacent. Which just makes him even more punk.

Richard Turley has worked at MTV and ad agencies. Richard Turley designed the logo for one of the world’s largest sports. Richard Turley now runs his own creative agency. And is the art director of Interview magazine. And co-created Civilization. And Nuts International. And Offal. And has designed a literary magazine, Heavy Traffic. And has just redesigned one of the most iconic magazines in existence. Which one? You’ll have to listen to the podcast.

But just remember this: Richard Turley is a busy man.

I, however, am not Richard Turley. Far from it.

Nobody is.

©2024–2025 The Full-Bleed Podcast is a production of Magazeum LLC. Visit magazeum.co for more information.

IT’S COMPLICATED

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If Teen Vogue’s editorial still surprises you, it might be time to admit that this says more about you than it does about Teen Vogue. And also, perhaps, that you haven’t been paying attention.

Teen Vogue is not the first magazine aimed at “the young” of course, and it’s not the first one to address multiple issues. But...Teen Vogue is the first, perhaps, to make a certain kind of noise.

Since well before the Trump presidency, but certainly turbocharged during it, Teen Vogue has mixed tips on fashion and beauty, profiles about the latest girl groups from Korea, and the scoop on the stars of Bridgerton, with political analysis and opinion, stories about identity and social justice, and an election primmer that is maybe one of the most thorough you’ll find anywhere.

Versha Sharma has been editor since 2021 and has not only maintained all the pillars that make up Teen Vogue but enhanced them. She came to Teen Vogue from overtly political media like Talking Points Memo, NowThis, Vocativ, and MSNBC. And she says she’s landed her dream job.

Sharma and her team are unabashed and unapologetic about what they do—and know that they are serving a large community of very active young women (65% of the readership) who follow the brand on every social channel imaginable, visit the website by the millions, and attend Teen Vogue Summits—in person!—to listen to their favorite influencers, singers, entrepreneurs, actors and activists talk shop.

Sharma feels like the luckiest editor in the industry. But one thing is missing: paper.

Teen Vogue discontinued its print edition more than seven years ago. Her new dream? Convincing her bosses at Condé Nast to bring it back.

©2024–2025 The Full-Bleed Podcast is a production of Magazeum LLC. Visit magazeum.co for more information.

THE CHERRY ON TOP

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Cherry Bombe is a full-course meal. Its founder, Kerry Diamond, created the magazine after working in titles like Women’s Wear Daily and Harper’s Bazaar, and after working for brands like Lancôme. And in the restaurant industry. She worked in restaurants at a time when everything culinary was in the ascendance in the zeitgeist.

That’s also when Diamond realized a key ingredient was missing. None of the brash rising stars at the table were women. She had also been hearing from women who found the going in that world challenging. This in an industry that is difficult for everyone to begin with. Out of this came Cherry Bombe.

Today, Cherry Bombe is a full-fledged and rising media empire. It’s a magazine, sure, but their menu also includes multiple podcasts and a series of wildly-successful events. Their community, called the “Bombe Squad,” meet each other on Zoom, at the events, and form a tightly-connected sisterhood of fans and evangelists for the brand.

Diamond makes it sound like she built all of this without a blueprint, and maybe she did. But just like the best recipes, sometimes the tastiest things are the result of the happiest accidents.

©2024–2025 The Full-Bleed Podcast is a production of Magazeum LLC. Visit magazeum.co for more information.

WELCOME TO THE GREAT OUTDOORS

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Mountain Gazette is one of those media ... things ... that only long-time fans really know about, with a long and colorful history. A kind of Village Voice of the outdoors, the first incarnation (1966) of the magazine was about mountains and for “mountain people”—a lifestyle magazine for those who weren’t interested in either coast, let alone cities, let alone New York.

Like many magazines, the Gazette succumbed to economic forces and shuttered. Twice. Until Mike Rogge, a journalist and film producer, and more important than that, an avid skier and outdoorsman, purchased the archives and the rights at a bar in Denver. The deal was drawn up on a napkin and consummated with a beer.

Mostly he bought it because it was there.

Rogge felt the media, specifically what he calls the outdoor media, was broken. Especially the advertising model. And he had grown tired of the arcane and opaque revenue streams of the digital world. So he decided to do his own thing. He rejected those models, and plowed into print.

And he went big. Literally. The result is a magazine that is a success in every sense of the word: aesthetically, editorially, and financially. It’s a black diamond in a magazine world that often feels like a series of bunny slopes.

But Mike Rogge and Mountain Gazette have proven something: you can have your mountain and ski it too.

©2024–2025 The Full-Bleed Podcast is a production of Magazeum LLC. Visit magazeum.co for more information.