The Founder Formula
Trace3
Every passing moment, a tech startup disrupts life as it was. In humanity’s pursuit of faster, better, and higher capacity, fresh companies are tackling old problems and modern complexities, all while pushing the bounds of the future.
The Founder Formula brings you in—behind the curtains and inside the minds of executives at Start-ups that have traditionally only been found in Silicon Valley—and the Venture Capital Firms that fund them.
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Top 10 The Founder Formula Episodes
Goodpods has curated a list of the 10 best The Founder Formula episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Founder Formula for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Founder Formula episode by adding your comments to the episode page.
Mohit Tiwari, Co-founder Symmetry Systems - Planning an attack strategy in cybersecurity
The Founder Formula
09/26/22 • 46 min
Identity and data are intrinsically linked. In fact, our guest in this episode tells us 10 years from now the only things that will mater in cloud computing and cybersecurity will be people and data. The rest is just details.
In this episode, co-hosts Todd Gallina and Sandy Salty of Trace3 interview Mohit Tiwari Co-Founder & CEO at Symmetry Systems. Mohit tells us all about his transition from teaching in academia to becoming a tech founder, unpacks what a good culture fit really is, and discusses some of the ethical challenges the cybersecurity space is facing currently.
Some of our favorite highlights you’ll want to listen for include:
- How Mohit landed a member of his founding team by sending fan mail.
- What exactly is MATH ART and how does it apply to user experience?
- What book this founder *should* have read before starting his company.
- The answer to the age old question.. when you are attacked, can you attack back?
Listen to this and all of The Founder Formula episodes at Apple Podcasts, Spotify, or ou r website.
Listening on a desktop & can’t see the links? Just search for The Founder Formula in your favorite podcast player.
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Guy Podjarny, Founder Snyk – Pursuing through a catastrophic failure
The Founder Formula
10/27/22 • 47 min
Security teams sometimes need to tackle big transformations as they keep up with today’s threat landscape. This two-time Founder set out to make that transformation less intimidating. In this episode, our co-hosts Todd Gallina and Sandy Salty interview Guy Podjarny, the Founder and President of Snyk. The three of them discuss how Guy was able to overcome a catastrophic failure, the importance of winning over a user, and rethinking the way security teams defeat threats.
The conversation in this episode covers:
- The importance of Snyk’s dev-first posture
- Depth versus breadth in the world of cybersecurity
- Guy’s perspective on a company’s fundraising story
- The nuances of a product lead growth company
- The evolution of decision making within an IT organization
Listen to this and all of The Founder Formula episodes at Apple Podcasts, Spotify, or our website.
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Rakesh Loonkar, President & Co-founder Transmit Security - Introducing the Largest Series A in the History of Cybersecurity
The Founder Formula
10/11/21 • 49 min
You need these two things to start a company: a really big idea and a plan for how to get there. Our guest today has an absolutely mammoth idea...
Passwordless authentication.
In this episode, we interview Rakesh Loonkar, President & Co-Founder at Transmit Security and four-time founder, about how his latest company achieved the largest series A in the history of cybersecurity with a big idea and a plan.
Join us as we discuss:
- Why we should do away with passwords forever
- How to pitch to a VC and what VCs want to know
- Why Rakesh was drawn to entrepreneurship
- Focusing on competition versus focusing on solutions
Listen to this and all of The Founder Formula episodes at Apple Podcasts, Spotify, or our website.
Listening on a desktop & can’t see the links? Just search for The Founder Formula in your favorite podcast player.
08/02/21 • 43 min
Menlo was founded, in part, because five cybersecurity experts were fed up. Security products should stop bad things from happening — but they didn’t.
Founding his second company on the premise of “Hey, we can do better” has taken this entrepreneur all the way to validation in Gartner’s Magic Quadrant within a decade.
In this episode, we interview Amir Ben-Efraim, CEO at Menlo Security, about lessons learned from the acquisition of his first company and the wild success of his second one.
In this episode, we also discuss:
- Menlo Security’s origin story
- The balance of business and technology in entrepreneurship
- What Amir learned from founding Altor
- Validation from Gartner and tracking the competition
Check out these resources we mentioned during the podcast:
- Shout out to Menlo Co-founder and Chief Product Officer Poornima DeBolle
- Menlo named a Visionary by Gartner for third year
Listen to this and all of The Founder Formula episodes at Apple Podcasts, Spotify, or our website.
Listening on a desktop & can’t see the links? Just search for The Founder Formula in your favorite podcast player.
Mike Pfeiffer, Founder CloudSkills.io - Sharpening the Skills of Millions of Technologists
The Founder Formula
07/05/21 • 41 min
For this Founder, getting out of the cubicle and teaching completely changed his life and his career.
We’re talking to Mike Pfeiffer this week on The Founder Formula. He’s the CEO and Founder of CloudSkills.io, the most immersive cloud and devops learning community in the world. Mike realized as he was working in tech support and cloud architecture that his true calling is to teach, but on his own terms.
Our conversation on this episode covers:
- The importance of training and evolvement for businesses and individuals in technology
- The learning experiences that ultimately lead to entrepreneurship
- How to build an audience and continue impacting that audience
- The real scoop on authoring a book
- And, the rules of the dog park, as told by Todd Gallina and Sandy Salty
Listen to this and all of The Founder Formula episodes at Apple Podcasts, Spotify, or our website.
Ian Tien, Co-founder Mattermost - How to Solve a Problem Before Knowing it Even Exists
The Founder Formula
06/02/21 • 43 min
How do you know when you’ve built a winning culture? More importantly, how do you know when you’ve succeeded in instilling your core values across the entire company?
We’re talking this week to Ian Tien, CEO at Mattermost, an enterprise messaging workspace for teams to collaborate securely and effectively. His career has taken him through various areas of the entertainment industry including founding Spinpunch, an independent game studio.
Our conversation on this episode centered all around:
- Building a company to address a customer need when YOUR company is the customer
- Listening to the market
- Building open source platforms and why they’re so beneficial
- The 5 core pillars of culture at Mattermost and why each one is crucial to their success
Listen to this and all of The Founder Formula episodes at Apple Podcasts, Spotify, or our website.
Nolan Bushnell, Co-founder Atari, Inc. - When Two Titans Cross Paths
The Founder Formula
03/11/21 • 26 min
Last Episode we spoke with a man who has been called the Father of Video Games. Silicon Valley legend Nolan Bushnell. If you haven’t listened to that interview, make sure you go back and do so, because we talked all about his career up through his time at Atari, and ultimately the sale of Atari to Warner Media. So again, if you haven’t listened to that episode, make sure to go back and do that.
In part 2 of our interview with Nolan, we’re covering the second half of his career. With someone as storied and experienced as Nolan is, he wasn’t content to just sell Atari and fade into the background.
The second part of our conversation centered around:
- Nolan’s first adventure after leaving Atari
- His fascinating relationship with the iconic Steve Jobs
- Why Chuck E Cheese was more of an arcade business than a restaurant business
- The technology that he sold that became the bedrock of Pixar
- Did Steve actually solicit help from his Buddy Steve Wozniak
- How would Nolan describe their relationship?
- What percentage of Apple did Steve offer Nolan when seeking investment?
- Why did Nolan turn him down?
Listen to this and all of The Founder Formula episodes at Apple Podcasts, Spotify, or our website.
Evan Macmillan, Co-founder Gridspace - Creating Voice Robots and Making Them Video Stars
The Founder Formula
03/30/21 • 48 min
When was the last time you or your company made a product video?
If you’re not using video to communicate your message, odds are that you’re missing a huge array of potential investors, consumers, and users. And before you make excuses about your company not being exciting, or your product not sexy enough for video, take a listen to this episode of The Founder Formula.
We’re talking this week to Evan Macmillan, CEO and Co-F ounder at Gridspace, an AI-driven, voice automation company. Evan has an incredibly rich background. He was born in Silicon Valley, and his dad worked at Sun Microsystems and rubbed shoulders with legends like Bill Gates and Steve Jobs. Evan went on to Stanford University at the same time as another famous alumni, Mark Zuckerberg. Evan even spent some time at Stanford's version of the Harvard Lampoon called the Stanford Chaparral
- Our conversation on this episode centered all around:
- What Silicon Valley USED to be like before it became the tech playground that it is today.
- What he learned from Product Design
- Seeing a problem that needed solving... Better voice based customer service
- leveraging video as a MUST for your company and your product
- What it looks like to scale, and the hardest part of scaling effectively
- lessons learned from his previous successful start-up
Listen to this and all of The Founder Formula episodes at Apple Podcasts, Spotify, or our website.
Nolan Bushnell, Co-founderAtari, Inc. - A Crash Course in Founding
The Founder Formula
01/29/21 • 26 min
For the 25th episode of The Founder Formula, we thought we’d pull out all the stops, and invite one of the most famous founders in Silicon Valley history on the show for a two part extravaganza. If you spent any amount of time in the 1970’s & 1980’s playing Atari, you have our guest, Nolan Bushnell to thank.
Nolan founded Atari, and brought video games to the home user, selling over 30 million units. As if changing the video game industry wasn’t enough, Nolan also went on to found Chuck E. Cheese, which at the height of its popularity, had over 200 locations. Not to mention the countless boards he sits on, advisory roles he’s taken, and incubators he’s founded.
The first part of our conversation centered around:
- The history of Atari and what led to it’s founding
- The concept of “eat your babies” (Don’t worry, it’s not what it sounds like)
- Straddling the line between leading a company and inventing forward at the same time
- How the University of Utah & Silicon Valley had equal impact on his career
Listen to this and all of The Founder Formula episodes at Apple Podcasts, Spotify, or our website
Armon Dadgar, Co-founder HashiCorp - Changing Hats as a Founder
The Founder Formula
08/16/21 • 39 min
Big tech companies have their pros and cons; but compared to the freedom found in startups, the choice was a no-brainer for Armon.
In this episode, we interview Armon Dadgar, Co-founder and CTO at HashiCorp, about how his company gained success through a balanced relationship with the co-founder, seed money from trusted investors, and changing hats as the CTO to best fit the specific concerns of the quarter.
In this episode, we discuss:
- Armon’s journey to startups & HashiCorp’s origin
- Startup success & funding through friendship
- Changing hats as a founder
- The HashiCorp Employee Exchange and COVID-19 epiphanies
- Building an open source business vs. open source project
Check out the resources below:
- Shout out to HashiCorp Co-founder and best friend to Armon, Mitchell Hashimoto
Listen to this and all of The Founder Formula episodes at Apple Podcasts , Spotify, or our website .
Listening on a desktop & can’t see the links? Just search for The Founder Formula in your favorite podcast player.
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FAQ
How many episodes does The Founder Formula have?
The Founder Formula currently has 84 episodes available.
What topics does The Founder Formula cover?
The podcast is about Founder, Entrepreneur, Startup, Podcasts, Technology, Digital, Leaders, Artificial Intelligence, Innovation and Cybersecurity.
What is the most popular episode on The Founder Formula?
The episode title 'Guy Podjarny, Founder Snyk – Pursuing through a catastrophic failure' is the most popular.
What is the average episode length on The Founder Formula?
The average episode length on The Founder Formula is 40 minutes.
How often are episodes of The Founder Formula released?
Episodes of The Founder Formula are typically released every 2 days, 12 hours.
When was the first episode of The Founder Formula?
The first episode of The Founder Formula was released on Sep 9, 2019.
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