Ep96 - IoT Produce Tracking and Startup Wisdom - Tom of Fresh Surety

06/02/16 • 22 min

Produce going bad is no secret: 50% of the shelf life is already gone before you can visually detect that the fruit has gone bad. Fresh Surety is working on solving the problem with "real time freshness reporting anywhere in the world for a few cents per carton."

It could really change the world. As we covered in the Bluecart episode, this startup is founded on 10X thinking.

Over the past 30 years as founder and CEO Tom Schultz has guided multiple technology companies from concept to liquidity event, including IPO, NASDAQ listing, and nine-figure exit. I recommend this episode to everyone:

Going through the process, concept all the way to exit
Being the senior guy among the young Food X startup community
How to correct your "bad ideas"
What Tom learned at Dole Foods
The concept behind Fresh Surety
Advantages of raising venture money
Tips for food startups after being in the game 30+ years
The two key points that must be proved to investors

Selected links from the show: Fresh Surety A Simple Explanation of The Internet of Things

It could really change the world. As we covered in the Bluecart episode, this startup is founded on 10X thinking.

Going through the process, concept all the way to exit
Being the senior guy among the young Food X startup community
How to correct your "bad ideas"
What Tom learned at Dole Foods
The concept behind Fresh Surety
Advantages of raising venture money
Tips for food startups after being in the game 30+ years
The two key points that must be proved to investors

Selected links from the show: Fresh Surety A Simple Explanation of The Internet of Things

Previous Episode

Ep95 - NYC Startup Life and The Protein Hustle - Ryan of Protings

Ryan Wiltse was working as a CPA. Common to many guests on the show, along with his cofounder, he realized that they wanted more than the status quo; a higher calling than the "cubicle finance life".

So they founded a healthy snack food company out of Brooklyn. Their first product is named ProTings, A vegetable snack with 15 grams of protein per serving. Ryan explains the "why" behind the product, the problem they solve and how they are growing the company:

Marketing at fitness and bodybuilding events
On nutrition label panels and balancing taste, ethics, and health
Distribution strategies for the company (You can find it at Wegmans!)
Usability advantages of their snack
The transition from full time job to startup mode
Making it work financially as a startup in NYC
Why Qwest nutrition has had phenomenal growth + success
The Food X Cohort - how it has helped the company
Raising capital and the future
Advantages of a finance/accounting background in running a food startup

Selected links from the episode: Protings Contact Ryan - contact Ryan. Qwest Nutrition Rabobank

Next Episode

Ep97- Running a Startup on Two Continents - Eattiamo

Pietro Guerrera and Filippo Lubrano reached breakeven in 2015 with their European venture. But they are thinking BIG. They recently launched in the U.S. with a new subscription box business model.

Eattiamo brings exclusive, gourmet Italian products to your doorstep. On the outside, the products are fantastic and the design is beautiful.

On the inside, like most startups, they are putting in serious WORK. Sourcing, importing, storage, logistics, marketing and sampling .. the hustle is on.Starting from scratch in a new country is not easy. Get the inside scoop: