The Case for Crypto with Bundle's Yele Bademosi
02/25/21 • 40 min
In this episode, we talk about cryptocurrency with the Co-Founder and CEO of Bundle, and the Founding Partner of Microtraction, Yele Bademosi. Beyond trading and price volatility, what is it about crypto that excites Yele and so many others on the continent?
Throughout the series of episodes, we're exploring the entrepreneurs in start-ups digitizing informal and fragmented industries on the continent. And despite the technological underpinnings of cryptocurrency as a whole, many of the buying and selling processes and use cases of crypto today are still quite informal and fragmented. In this episode, we hear from Yele about the work Bundle is doing to build products and use cases that make crypto more accessible, affordable and help bring it into the mainstream.
For those less familiar with crypto terminology, we have also published a crypto glossary to define many of the terms used in this episode. Check it out here: https://theflip.africa/crypto-glossary/
4:21 - First question, on consumer education in largely cash-based economies.
10:36 - The macro dynamics - such as devaluation of the Nigerian Naira - that help make the case for crypto adoption.
14:41 - Bundle's origin story and the goals for the business.
20:22 - An exploration of use cases for crypto beyond trading and speculation.
26:47 - A conversation on DeFi, or decentralized finance.
32:42 - On a grand scale, what kind of impact can crypto - and Bundle - have in Africa?
This episode is part of our conversational series sponsored by MFS Africa. MFS Africa's competition is with cash, and throughout this series, we'll feature other startups and entrepreneurs who are digitizing, better organizing, and aggregating analog and fragmented industries.
Follow The Flip on social media @theflipafrica.
In this episode, we talk about cryptocurrency with the Co-Founder and CEO of Bundle, and the Founding Partner of Microtraction, Yele Bademosi. Beyond trading and price volatility, what is it about crypto that excites Yele and so many others on the continent?
Throughout the series of episodes, we're exploring the entrepreneurs in start-ups digitizing informal and fragmented industries on the continent. And despite the technological underpinnings of cryptocurrency as a whole, many of the buying and selling processes and use cases of crypto today are still quite informal and fragmented. In this episode, we hear from Yele about the work Bundle is doing to build products and use cases that make crypto more accessible, affordable and help bring it into the mainstream.
For those less familiar with crypto terminology, we have also published a crypto glossary to define many of the terms used in this episode. Check it out here: https://theflip.africa/crypto-glossary/
4:21 - First question, on consumer education in largely cash-based economies.
10:36 - The macro dynamics - such as devaluation of the Nigerian Naira - that help make the case for crypto adoption.
14:41 - Bundle's origin story and the goals for the business.
20:22 - An exploration of use cases for crypto beyond trading and speculation.
26:47 - A conversation on DeFi, or decentralized finance.
32:42 - On a grand scale, what kind of impact can crypto - and Bundle - have in Africa?
This episode is part of our conversational series sponsored by MFS Africa. MFS Africa's competition is with cash, and throughout this series, we'll feature other startups and entrepreneurs who are digitizing, better organizing, and aggregating analog and fragmented industries.
Follow The Flip on social media @theflipafrica.
Previous Episode
Digitizing Community Banking with Kwara's Cynthia Wandia
In this episode, we talk about savings and credit cooperative societies, or SACCOs, and the outsize role these member-owned community banks play in African and emerging markets. While millions of Africans belong to SACCOs, it's an industry that Kwara's Cynthia Wandia calls "as analog as it gets". Kwara is a Kenyan startup building software to digitize SACCOs, and in this episode, we talk to Cynthia about the role SACCOs play in these markets, the product and design principles employed to ensure proper utilization of the platform, Kwara's impact for members, the company's origin story, and more.
4:23 - First question, what are SACCOs, and why are these types of member-owned community institutions so prevalent in markets like Kenya?
10:20 - An introduction to Kwara and its products.
16:54 - What product and design considerations went into building Kwara to ensure high utilization of the platform?
21:06 - On Kwara's SACCO onboarding processes.
27:42 - We explore Cynthia's background and Kwara's origin story.
36:34 - Looking ahead, how does Kwara look at product and geographic expansion, and the opportunity to be an embedded finance platform?
This episode is part of our conversational series sponsored by MFS Africa. MFS Africa's competition is with cash, and throughout this series, we'll feature other startups and entrepreneurs who are digitizing, better organizing, and aggregating analog and fragmented industries.
Follow The Flip on social media @theflipafrica.
Next Episode
Mass-Market Media with StarNews Mobile's Guy Kamgaing
In this episode, we explore entertainment for mass-market consumers in Africa with Guy Kamgaing, the Founder and CEO of StarNews Mobile.
Throughout the series of episodes, we're exploring the entrepreneurs in start-ups digitizing informal and fragmented industries on the continent. And in the media space, that means building a product fit for the realities of mass-market consumers. In a world of abundant free content on YouTube, Instagram, Snapchat, and other "data guzzling" platforms, StarNews is building a business selling a la carte microcontent bundled with telco data, and they're selling it to millions of African consumers, while simultaneously helping creators make money off of their content, as well.
04:05 - First question, what is StarNews' background story?
06:52 - A deeper dive into the product, from both the content development and distribution perspectives.
10:30 - Why would a consumer pay for content when so much free content is readily available elsewhere?
15:47 - A discussion on StarNews' growth, and expansion from Côte d'Ivoire, across Francophone African countries, to South Africa.
18:05 - On partnering with telcos.
20:29 - How are the streaming wars between Netflix and Disney influencing strategy, and why is StarNews investing in content development?
This episode is part of our conversational series sponsored by MFS Africa. MFS Africa's competition is with cash, and throughout this series, we'll feature other startups and entrepreneurs who are digitizing, better organizing, and aggregating analog and fragmented industries.
Follow The Flip on social media @theflipafrica.
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