FittBite Episode 240: What Sportswear Brands Can Learn From Lululemon
11/27/23 • 9 min
In today's FittBite, we're exploring the remarkable success story of Lululemon in the sportswear and activewear domain.
This episode provides insights into how Lululemon's focus on innovation, community-building, and strategic marketing has set a new standard in the industry. We examine their pioneering Luan fabric, which redefined sportswear fabrics, and delve into how comfort and functionality are harmonized in their designs.
Additionally, we discuss Lululemon's unique approach to community engagement, using activities and storytelling in marketing to create a cohesive and aspirational brand image. The podcast also touches on Lululemon's commitment to focused product innovation and visionary leadership, highlighting how these elements have contributed to their sustained success and industry leadership.
Join us to understand how these strategies can be applied to your sportswear brand for impactful growth and market presence.
Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittdesign.com/services/consultation
Design your own collection with our instantly downloadable factory ready tech pack templates:
FittDesign Tech Pack Templates
Follow our host on instagram:
https://www.instagram.com/shadiadada/
https://www.instagram.com/fittdesign/
Got any other questions, email us for an instant response at:
Subscribe to our weekly fashion design podcast (New episodes every Thursday at 4pm CST): https://podcasts.apple.com/gb/podcast/the-fittdesign-podcast/id1454410683
Visit our website:
https://www.fittdesign.com/
Follow us on:
https://www.linkedin.com/company/fittdesign/
https://www.facebook.com/fittdesign
In today's FittBite, we're exploring the remarkable success story of Lululemon in the sportswear and activewear domain.
This episode provides insights into how Lululemon's focus on innovation, community-building, and strategic marketing has set a new standard in the industry. We examine their pioneering Luan fabric, which redefined sportswear fabrics, and delve into how comfort and functionality are harmonized in their designs.
Additionally, we discuss Lululemon's unique approach to community engagement, using activities and storytelling in marketing to create a cohesive and aspirational brand image. The podcast also touches on Lululemon's commitment to focused product innovation and visionary leadership, highlighting how these elements have contributed to their sustained success and industry leadership.
Join us to understand how these strategies can be applied to your sportswear brand for impactful growth and market presence.
Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittdesign.com/services/consultation
Design your own collection with our instantly downloadable factory ready tech pack templates:
FittDesign Tech Pack Templates
Follow our host on instagram:
https://www.instagram.com/shadiadada/
https://www.instagram.com/fittdesign/
Got any other questions, email us for an instant response at:
Subscribe to our weekly fashion design podcast (New episodes every Thursday at 4pm CST): https://podcasts.apple.com/gb/podcast/the-fittdesign-podcast/id1454410683
Visit our website:
https://www.fittdesign.com/
Follow us on:
https://www.linkedin.com/company/fittdesign/
https://www.facebook.com/fittdesign
Previous Episode
FittBite Episode 239: How To Design a Sportswear Collection That Has Something For Everyone
In today's FittBite podcast, we're diving into the art of naming your apparel brand effectively.
Join us as we unveil a foolproof five-step framework to craft a strong brand name that resonates with your core values and mission.
Step one involves understanding your brand's direction and listing relevant adjectives.
Step two encourages creating word associations and mind maps, refining keywords, and exploring themes.
Step three delves into phonetics, sound symbolism, and emotional impact.
Step four emphasizes the importance of checking name availability in your industry and market.
Finally, step five advises gathering feedback from your target audience on a shortlist of names.
Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittdesign.com/services/consultation
Design your own collection with our instantly downloadable factory ready tech pack templates:
FittDesign Tech Pack Templates
Follow our host on instagram:
https://www.instagram.com/shadiadada/
https://www.instagram.com/fittdesign/
Got any other questions, email us for an instant response at:
Subscribe to our weekly fashion design podcast (New episodes every Thursday at 4pm CST): https://podcasts.apple.com/gb/podcast/the-fittdesign-podcast/id1454410683
Visit our website:
https://www.fittdesign.com/
Follow us on:
https://www.linkedin.com/company/fittdesign/
https://www.facebook.com/fittdesign
Next Episode
FittBite Episode 241: How To Raise Your Prices As a Sportswear Brands and Get Customers To Buy
In today's FittBite, we delve into the strategies that can elevate your sportswear brand's pricing model without deterring customers.
We explore the importance of conveying quality and value, along with 12 actionable tips from an industry expert with a track record of guiding thousands of brands. From leveraging social proof to creating exclusivity and educating customers, this episode is a goldmine for brands looking to justify higher price points and enhance their market position.
Tune in to transform your pricing strategy and solidify your brand's value proposition.
Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittdesign.com/services/consultation
Design your own collection with our instantly downloadable factory ready tech pack templates:
FittDesign Tech Pack Templates
Follow our host on instagram:
https://www.instagram.com/shadiadada/
https://www.instagram.com/fittdesign/
Got any other questions, email us for an instant response at:
Subscribe to our weekly fashion design podcast (New episodes every Thursday at 4pm CST): https://podcasts.apple.com/gb/podcast/the-fittdesign-podcast/id1454410683
Visit our website:
https://www.fittdesign.com/
Follow us on:
https://www.linkedin.com/company/fittdesign/
https://www.facebook.com/fittdesign
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