Building with your audience with Brennan Dunn [#38]

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Wondering how best to grow your audience or perhaps, how to fund your next trip to Ireland? If so, this week's podcast is a must-listen for you! This week, joining Conor on the show is special guest and serial entrepreneur Brennan Dunn. Brennan is the co-founder of RightMessage, a platform for online businesses to enhance their automated segmentation and website personalisation. In this episode, Brennan walks us through his fascinating leap from consulting into SaaS, launching and selling his project management tool Planscope and the accidental beginning of his thriving community, Double Your Freelancing, where he advises 50K + freelancers and agencies across the globe.

Conor and Brennan unpack so much, including the secret to building with your audience, effective communication and truly understanding your customer's needs. Brennan also reveals what worked well when starting a new business from scratch. Main points throughout the discussion include:

• An introduction to Brennan Dunn.
• The rise of an accidental business.
• Being personable and building connections with your customers.
• The practice of creating evergreen content.
• The art of conversational copywriting: write as you speak!
• Utilising the voice of customer data.
• Re-evaluating a career and starting a new venture from scratch.
• What worked well: Brennan's proven business stepping-stone.
• Why you should borrow an audience.
• The key to real-time product positioning.
• Communicating directly and effectively with customers.
• How to elevate your customer testimonials to new heights.
• Brennan's advice for obtaining your first ten customers.

Connect Brennan:

https://www.linkedin.com/in/brennandunn/

https://doubleyourfreelancing.com/

https://twitter.com/brennandunn

https://rightmessage.com/

https://createandsell.co/

Connect with First 10 Podcast host Conor McCarthy:

https://www.first10podcast.com

https://twitter.com/TheFirst10Pod

https://www.linkedin.com/in/comccart/

Resources:

https://copyhackers.com/

Book: The Brain Audit by Sean D'Souza

https://www.amazon.co.uk/Brain-Audit-Customers-They-Dont/dp/0473175045

https://www.robfitz.com/home

Check out my podcast partners!

Buzzsprout:
https://www.buzzsprout.com/?referrer_id=1389931

Otter:
https://otter.ai/referrals/ETRNKY16

Calendly:
https://calendly.grsm.io/ilev18qxpn1e

Produced in partnership with podlad.com