EP06: Calum Price (Big Sync Music) - The Power Of Music To Capture Consumers & Create Cultural Impact.

Welcome to Episode six of the Europe In Synch podcast.
This time we are talking with Calum Price, Music Supervisor with world-leading agency, Big Sync Music.
In this episode we unlock a few of the secrets behind the dynamic interplay of music and branding with the help of Calum's inside perspective.
We learn the about his own significant leap from being a music coordinator to a music supervisor, and the difference in levels of creation and responsibility in organising pitches and driving campaigns. His story underlines that lucky breaks are part and parcel of career-building and gives insight into how personal connections play a defining role in music discovery,
We dive into the strategic importance of using music to capture consumer attention, the value of involving music strategists early in the creative process, and how agencies like Big Sync leverage technological tools and data analytics to match the perfect tune to a brand's unique audience, ensuring campaigns resonate on a cultural level.
We recorded this conversation during Tallinn Music Week in Estonia on 03.04.2024.
We hope you enjoy the episode and thank you for listening!
Please note that there is a full transcription of this podcast is available for you to follow while listening to the audio.
Find out more about our guest:

• Big Sync Music: https://bigsyncmusic.com/
• TUI global campaign (requires a subscription): https://www.campaignlive.co.uk/article/pick-week-tui-lands-first-class-safety-film/1872002
• McDonald's Steakhouse Snack campaign: https://www.lbbonline.com/news/steakhouse-stack-spot-shows-the-kind-of-mcdonalds-you-cancel-plans-for
• Magnum - The Fraud - campaign: https://lbbonline.com/news/magnum-asks-ice-cream-fans-to-avoid-imitations-and-stick-to-the-original

If you have questions, ideas, requests, recommendations, or general feedback, feel free to contact us at [email protected].

Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.

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Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.
Europe In Synch is co-funded by the European Union.
This is a SuperSwell production for Europe In Synch...